Impact of Television Advertisement on Buying Behaviour of Adolescents Essay

Market arena in India has been witnessing several changes in character and complexity since the last few years. These changes include a higher reach of mass media, particularly due to an increased penetration of satellite channels, availability of a greater assortment of products and services, a higher level of consumer spending on items other than basic necessities, a more discerning choice behavior exhibited by consumer preference for better value in products and services. A gradual development of the economy has indeed influenced these changes. However, the most important impetus for the transformation of markets is the visible increase in competition. Given these signals, the key question vexing most companies is: how does one compete and grow in rapidly changing and competitive markets? The answer is Television Advertisement. Television the great invention of J. K. Baird has today became a mass media of modern communication; as a result there has been an increase in great amount of commercial propaganda. Today’s producer invests huge amount of money on TV advertisement and in finding new ways of attracting consumers towards his products. As a result consumerism is the new religion of the day. Consumerism is having great effect on various groups of the society. Adolescents are the important group of the society. So, it will be of great use to find-out how television advertising affects them? In the city consumerism had already begun to spin its web. Adolescents are the main targets of this, which attempts to change their consumption pattern, lifestyle & views. Consumerism is also influencing adolescent’s buying behaviour & higher desire of acquiring luxurious goods in their future-life. In short the producer of today is trying to capture the market by focusing its special attention towards adverting by keeping adolescents in their point of view. The best example of consumerism is advertising strategy adopted by China for capturing market. Their main focus is on adolescents. China has gained great share in the international market due to adverting its adolescents-related products. They became successful in earning foreign revenue just by changing adolescent’s psychology through advertising. This example of China depicts how a growth rate in economy is accelerated by mere advertising for adolescents. In 1991 Indian Government introduced new ‘Industrial Policy’ and adopted the concept of ‘Liberalization, Privatization and Globalization, as a result there is rapid growth in Industrialization. Many foreign and multinational companies entered into Indian market to sell their products. To capture the market many producers are engaged in advertising their products on Television. TV advertisements are displayed in a very attractive manner. Generally the help of film stars and cricket stars is taken for advertising the products. This strategy of the producers is having a great impact on buying behavior of adolescents. Adolescents get easily attracted towards these TV advertisements and try to follow their favorite film stars and cricket stars. TV advertisements are playing a crucial role in changing the buying behavior of adolescents. Today adolescents prefer to buy luxurious goods and desires to live a comfortable life in future. Today there is a drastic change in eating and clothing habits of adolescents due to TV advertisements as a result there is increased profitability of the producers. Meaning of Basic Terms Adolescence  Adolescence (lat adolescere,(to) grow) is a transitional stage of physical and mental human development that occurs between childhood and adulthood. This transition involves biological (i. e. pubertal), social, and psychological changes, though the biological or physiological ones are the easiest to measure objectively. Historically, puberty has been heavily associated with teenagers and the onset of adolescent development. [1][2][3][4] In recent years, however, the start of puberty has seen an increase in preadolescence and extension beyond the teenage years, making adolescence less simple to discern. 1][5][2] The end of adolescence and the beginning of adulthood varies by country as well as by function, as even within a single country there will be different ages at which an individual is considered mature enough to be entrusted with particular tasks, such as driving a vehicle, having sexual relations, serving in the armed forces, voting, or marrying. Also, adolescence is usually accompanied by an increased independence allowed by the parents or legal guardians and less supervision, contrary to the preadolescence stage. Puberty Puberty is the stage of the lifespan in which a child develops secondary sex characteristics (for example a deeper voice or larger adam’s apple in boys, and development of breasts and more curved and prominent hips in girls) as his or her hormonal balance shifts strongly towards an adult state. This is triggered by the pituitary gland, which secretes a surge of hormones, such as testosterone (boys) or estrogen and progesterone (girls) into the blood stream and begins the rapid maturation of the gonads: the girl’s ovaries and the boy’s testicles. Some boys may develop Gynecomastia due to an imbalance of sex hormones, tissue responsiveness or obesity. Put simply, puberty is the time when a child’s body starts changing into an adult’s body. The onset of puberty in girls appears to be related to body fat percentage. Girls start going through puberty earlier than boys, although there have been cases of boys having signs of puberty as early as the age of 9. The average age for girls to start puberty is 10-12 while the average age for boys to start puberty is 12-14. Adolescent psychology Adolescent psychology is associated with notable changes in mood sometimes known as mood swings. Cognitive, emotional and attitudinal changes which are characteristic of adolescence, often take place during this period, and this can be a cause of conflict on one hand and positive personality development on the other. Because the adolescents are experiencing various strong cognitive and physical changes, for the first time in their lives they may start to view their friends, their peer group, as more important and influential than their parents/guardians. Because of peer pressure, they may sometimes indulge in activities not deemed socially acceptable, although this may be more of a social phenomenon than a psychological one. [6] This overlap is addressed within the study of psychosociology. The home is an important aspect of adolescent psychology: home environment and family have a substantial impact on the developing minds of teenagers, and these developments may reach a climax during adolescence. For example, abusive parents may lead a child to â€Å"poke fun† at other classmates when he/she is seven years old or so, but during adolescence, it may become progressively orse, for example, the child may now be using drugs or becoming intolerably violent among other classmates. If the concepts and theory behind right or wrong were not established early on in a child’s life, the lack of this knowledge may impair a teenager’s ability to make beneficial decisions as well as allowing his/her impulses to control his/her decisions. In the search for a unique social identity for themselves, adolescents are frequently confused about what is ‘right’ and what is ‘wrong. ‘ G.  Stanley Hall denoted this period as one of â€Å"Storm and Stress† and, according to him, conflict at this developmental stage is normal and not unusual. Margaret Mead, on the other hand, attributed the behavior of adolescents to their culture and upbringing. [7] However, Piaget, attributed this stage in development with greatly increased cognitive abilities; at this stage of life the individual’s thoughts start taking more of an abstract form and the egocentric thoughts decrease, hence the individual is able to think and reason in a wider perspective. 8] Positive psychology is sometimes brought up when addressing adolescent psychology as well. This approach towards adolescents refers to providing them with motivation to become socially acceptable and notable individuals, since many adolescents find themselves bored, indecisive and/or unmotivated. [9] Adolescents may be subject to peer pressure within their adolescent time span, consisting of the need to have sex, consume alcoholic beverages, use drugs, defy their parental figures, or commit any activity in which the person who is subjected to may not deem appropriate, among other things. Peer pressure is a common experience between adolescents and may result briefly or on a larger scale. It should also be noted that adolescence is the stage of a psychological breakthrough in a person’s life when the cognitive development is rapid[10] and the thoughts, ideas and concepts developed at this period of life greatly influence the individual’s future life, playing a major role in character and personality formation. [11] Struggles with adolescent identity and depression usually set in when an adolescent experiences a loss. The most important loss in their lives is the changing relationship between the adolescent and their parents. Adolescents may also experience strife in their relationships with friends. This may be because of things their friends do, such as smoking, that they feel if they don’t do, they’ll lose their friendship. Teen depression can be extremely intense at times because of physical and hormonal changes but emotional instability is part of being a teenager. Their changing mind, body and relationships often present themselves as stressful and that change, they assume, is something to be feared. [12] Views of family relationships during adolescence are changing. The old view of family relationships during adolescence put an emphasis on conflict and disengagement and thought storm and stress was normal and even inevitable. However, the new view puts emphasis on transformation or relationships and maintenance of connectedness. Consumer behavior

Core Competencies

1. Define the following: Cash Cow- a business or product which generates a sturdy, dependable flow of cash. Dog- a product with low market share in a slow growing market and thus neither generates more consumes large amounts of cash. Star- products that are in high growth markets with a relatively high share of that market. They tend to generate high amounts of income. Question Mark- growing rapidly and thus consumes large amounts of cash but because they have low markets shares they do not generate much cash 2. What are core competences? Core competences are critical capabilities to a business achieving competitive advantage.The starting point for analysing core competences is recognising that competition between businesses is as much a race for competence mastery as it is for market position and market power. Senior management cannot focus on all activities of a business and the competencies required to undertake them. So the goal is for management to focus attention on competencie s that really affect competitive advantage. 4 Potential sources of core competences * Distribution * Marketing * Management * Manufacturing 4 criteria used to evaluate core competences * Valuable * Rare * Costly to imitate * Non substitutable 3.What should an audit of resources include? The resources available to a business whether it be owned or obtained through partnerships, joint ventures or simply suppliers arrangement with other businesses. The assessment of the strength and weakness of an organisation in conjunction with an assessment of opportunities and threats. It should have the key success factors for the markets and industries in question and the comparable strengths and weaknesses of competitors for the same customers. 4. What are the strategic options for competing in a Mature Industry? * Prune marginal products and models * Emphasize innovation in the value chain Strong focus on cost reduction * Increase sales to present customers * Purchase rivals at bargain prices * Expand internationally * Build new, more flexible competitive capabilities 5. Define the Value System The Value System is the set of interdependent situations within a business which both directly or indirectly adds value to the customer and ultimately generates a net cash inflow. This also provides a key link between competitive strategy and shareholder value. Even though the value system bears some resemblance to Porter’s value chain, the latter is perhaps less flexible and less easily tailored to the variety of the modern business.

Critical Analysis of ‘Prelude’ by Katherine Mansfield Essay

Catherine Mansfield revolutionized the 20th Century English short story. In her works, she breaks away from the tradition of plots and endings. Her works are open-ended. She is the earlier writer who used the technique of stream-of-consciousness in her writings. Where, Plot is secondary to characters. Her prose gives a vivid and strong picture of ordinary lives. Her literary creations are masterpieces in the sense that they raise discomforting questions about identity, belonging and desire. She is a writer from New Zealand who retains the memories of her childhood spend in her country. ‘Prelude’ is a modern short story by New Zealander Mansfield. There are noteworthy autobiographical elements in ‘Prelude’. The theme and the characters are composed on the persons, she has known in her own life. The readers get a glimpse in to the minds of the characters. She uses extensive imagery from nature to hint at hidden layers of meaning of human life. As a literary work of art, ‘Prelude’ is a written narrative fiction, where there is a third-person narrator who is not in the story but an outsider observing from a distance. Character dominates over the plot. The story actually is a vivid picture of psychological state of mind of the characters. From the definition of narration by Ismail S Talib, we find that it is dualistic in nature. It consists of two elements: story and discourse. The story is the content and the discourse is the arrangement, emphasis or magnification of any of the elements of the content. In Katherine Mansfield’s ‘Prelude’, there is a story and the discourse is the journey from one consciousness to another. Finally emphasis is on analysing human mind. Regarding the end of narrative, in this regard, Chatman has said: ‘No end, in reality, is ever final in the way â€Å"The End† of a novel or film is’ (1978). There is another form of narrative where the end is not clear or explicit. It is ‘open end’ fiction. From the late nineteenth century onwards, this form has been extensively used by writers. According to the narrative theory, there is internal as well as external setting. External is the location where the action takes place and internal is the psychological state of the person. ‘Prelude’ deals with the psychological state of mind of Burrell family. According to this theory, there are different types of narrator. One of the types is third person-omniscient ‘who can move from place to place and backwards and forwards in time, and does not merely concentrate on the consciousness of one character’. In ‘Prelude’, it is the third person narrator who gilds from one consciousness to another in the course of the story. There is another concept in this theory; schema which ‘is a collection of the generic proper ¬ties of a meaningful category which is stored in a person’s memor ¬y for future retrieval’. In’ Prelude’, the author relies on her memories of life spend in her native country for her composition. The theory states that some characters are driving force behind some plots. Similarly, in ‘Prelude’, the plot will collapse without the characters in it. The characters bind the story together. The story is all about the expectations, inner turmoil, happiness and unhappiness of the adult characters. Modernism is a continuous project that incorporates within itself all serious change and progress. Modernism became a distinct cultural movement in the fist of twentieth century. The philosophic foundations of modernism are traced to the period between Marx Einstein. Darwin in his book â€Å"The Origin of Species† (1859) propounded the theory of evolution which is seen as an important step towards the development of modern mindset. The theory attacked the traditional beliefs regarding God. Next on the line was Freud’s theory of dreams. He considered dream as a â€Å"product of repressed desires† which created a stir in the realm of ideas. The concept of a definable unified normative self gave way to discontinuous, divided self. Self was then considered as the hidden designs of the unconscious. Psychoanalysis paved the path towards quest for self-knowledge. Short story evolved as an autonomous genre and became an important medium of expressing the petty and small truths and lies of human existence. The story developed from depicting the realism of life to more being allusive, ambivalent and self-reflexive. According to the book ‘Modernism’ by Peter Child, the meaning of the term ‘Modernism ‘is variously defined: as a genre, style, period or combination of all three. It stems from the term ‘modern’, taken from Latin word ‘modo’ which means anything ‘current’. The modernism in prose represents consciousness, perception, emotion, meaning and individuals’ relation to society in the form of internal monologue, stream-of-consciousness, irresolution and other techniques. In the phrase of Ezra Pound, ‘make it new’. By expressing the sensibilities of the time: of the city, of war, mass production and communication, New Women and aestheticism. It is expressed in compressed and complex form of literature. In literature, the focus shifts from broader moral concerns of society to deeper psychological problems of the individual, from external details of the events to their finer internal dynamics, and from a telescopic perspective of reality to a microscopic view of it. Another aspect of modern literature (form of art) as we find from the book ‘Modernism’ by Peter Child is that it is extremely compressed in the sense that it should be read with attention which is normally reserved for philosophy and poetry. Short story as a genre falls under written narrative fiction. Fictional narrative may refer to real people, actual places and events but it cannot be used as evidence of what happened in the real world. This story is a fictional narrative based on real life experience of the author. Katherine Mansfield (1888-1923) is one of the few authors to attain prominence exclusively for short stories, and her works remain among the most widely read in world literature. .Her works are noted for their themes relating to women’s lives and social hierarchies as well as her sense of wit and characterizations. As a writer, she placed great emphasis to individual than to society. Her works are open-ended in the sense that it does not have a formalized ending to it. In her work ‘Prelude’, she applied the technique of ‘stream-of-consciousness’. She created her story on revealing the mental conflict of characters rather than the development of plot. The core idea raised by the story is that the narration delves in to the minds of the individuals. The tale does not have a conventional plot where the story unfolds through a sequence of events but focuses on a crisis or a mental conflict. We enter an individual consciousness to another. We get a glimpse of the mental state of the personas. In the course of the narration, very little ‘happens’ but the story gives us a vivid picture of personal crises that crucially affect each character’s internal well being while leaving the atmosphere of amiable, conventional family life intact. Kezia is a very imaginative child who find Parrot prints on the wallpaper as real parrots who ‘persisted in flying past Kezia with her lamp’. She also witnesses the killing of a chicken. Kezia’s unmarried and desperately timid Aunt Beryl is unsatisfied with her life and never shows her real self to others. Linda, Kezia’s mother pregnant with yet another child at times wishes to abandon the whole family and not even say goodbye. She visualizes her feelings for her husband in small packages, where she loves and respects her husband in one time to hate his later. His husband is a business tycoon who wants his roots in the country, which is the reason for their move from their town to their country home. He wishes for a son of his own. Modernism as Peter Child writes in his book is break away from convention. Katherine Mansfield’s brief life was also a lesson in casting off convention. Famously, Mansfield remarked ‘risk, risk everything’. She was rebellious in nature. She could not accept that all women have definite future of waiting for a husband as she wrote in one of her letter to her school friend when she was sixteen. In ‘Prelude’, Katherine explores the possibilities and discovery of the wide canvas of human life in the small domestic world of the Burrells. In the story, she questions the traditional believes of society, where a woman has the duty of getting married and bearing children for the family as Linda Murrell. Or the vacant side of a woman’s life where she stays at home and does the household chores. She has no profession of her own and no freedom of movement as in the case of the character of Aunt Beryl. Mansfield is a New Zealand writer. In her short life she has travelled to England and France but she had her roots firmly grounded in her native land. She uses her memories of childhood in her writing. He molds her characters on real people, places and even inscribes the colloquial speech of the country. ‘Prelude’ is a recount of one of the move her family made from their city home, from Tinakori Road in Wellington to Karori, five miles away to town. She reveals the insecurity and instability of her childhood connected with this repeated shift from one home to another. The portrayal of Linda Burrell is a depiction of her mother Annie Dyer, who has been described as ‘delicate and aloof’. Mrs. Linda Murrell is a character who keeps herself detached from the running of the household. It is her mother who runs the house. She has a neglecting attitude towards her daughters. She remains with her own dreams and expectations holed in her bedroom. She remains secluded from her family even when she is in midst of them: we find her on the easy chair rocking in the same room, where her husband and her sister are playing a game of crib. As she watches them, she thinks ‘how remote they look’. The character of Mr. Burrell is based on her father, Harold Beauchamp, who was a successful merchant. Mr. Murrell is a successful business man. He is a pompous man who prided himself of having a bargain regarding the new land which he now own. Rather than direct detail, her images stress on suggestion and implication. In Prelude she uses the images of plant aloe and birds to reveal the working of the mind of human beings.. The image of a rich young man under Linda’s window may imply that she wants to escape from her family and the rich household of her husband. The image of a child with bald head and bird may hint that she is overwhelmed with the burden of bearing one child after another. She likes the aloe so much because it has sharp thorns which restrict a person from coming near it. Also because it flowers every hundred years, Katherine Mansfield is the centre figure in the development of modern short story. She was born in New Zealand but spend much of her adult life in Europe. In the course of her adult life, she tried to extricate herself from the dominance of her family. She also removed herself from the expectation of society regarding women of her class. Her attitude towards life casts its shadow on her literary works. She writes without a conventional plot. Rather she concentrates on a particular point or crisis. She uses themes which are universal like isolation of man, the traditional role of men and women in society or the conflict between love and dissolution. The images in her works, elaborate farther the death of human psychology. References: Katherine Mansfield: Significance as a Writer [Internet], Katherine Mansfield Birthplace Society. Available from: < http://www. katherinemansfield. com/mansfield/signif. asp> [Accessed 31 August 2007] Akshaya Kumar. (2001) The icons of modernism with Euroamerican bias [Internet], available from: < http://www. tribuneindia. com/2001/20011216/spectrum/book1. htm> [Accessed 31 August 2007] Eric Eldred. â€Å"Prelude. † by Katherine Mansfield (1888-1923) [Internet], available from: [Accessed 31 August 2007] Peter Child. Modernism [Internet], available from: [Accessed 31 August 2007] Katherine Mansfield: Short Story Moderniser [Internet], available from: [Accessed 31 August 2007] Manfred Jahn. (2005) Narratology: A Guide to the Theory of Narrative [Internet], available from: [Accessed 31 August 2007] Ismail S Talib. Narrative Theory [Internet], available from: [Accessed 31 August 2007]

Introduction to computer systems Essay Example | Topics and Well Written Essays - 1500 words

Introduction to computer systems - Essay Example In this scenario the business has established its intentions and objectives toward implementing completely new business management system. This report is intended to present a detailed analysis of some of main aspects of new system implementation. These important aspects can include business customer management and transactions management, etc. This report will also discuss the PC related requirements such as operating system requirements and other software and hardware requirements. 2- PC REQUIREMENTS This section is aimed at presenting the fundamental aspects of the new business management workstations. In this section I will present specifications and analysis of main technology features and aspects for new computer systems at corporation. Here for this purpose we have established some standards and frameworks those need to be followed for achieving better quality business management. ... e less costly 1.1- System Selected After the detailed market research and analysis of local and web based computer business shops I have assessed that the most excellent solution for the online customer management is Vostro 230 Slim-Tower. This system is slim, smart and looks attractive. Additionally, the overall processing and storage capability of this system is excellent. Below I have outlined the system’s specification and image: Figure 1- Dell Vostro 230 Slim-Tower Source: http://www.techlocation.com/files/2010/03/Dell-Vostro-Mini-Tower-Price-580x420.jpg 1.2- System Specifications PROCESSOR This system is based on Intel Pentium Dual-Core E5800 w/VT (3.2GHZ, 2MB L2, 800FSB) (Dell). OPERATING SYSTEM Genuine Windows 7 Home Premium 32 bit is installed on this system (Dell). OFFICE SOFTWARE This system comes with Microsoft ® Office Starter: reduced-functionality Word & Excel w/ads but no PowerPoint or Outlook (Dell). SERVICES & WARRANTY Dell Corporation offers 1 Year Basic L imited Warranty and 1 Year NBD On-Site Service for this system (Dell). MEMORY RAM This system includes 3GB DDR3 SDRAM 1333MHZ - 1x2GB 1x1GB (Dell). OPTICAL DRIVE (DVD) This system is offering Single Drive: 16X DVD-ROM Drive (Dell). HARD DRIVE (Main Storage) The memory of this system is up to 320GB with Serial ATA Hard Drive (7200RPM) w/DataBurst Cacheâ„ ¢ (Dell). VIDEO CARD This system is having Integrated Video (based on Intel ® GMA X4500) (Dell). MONITOR We have selected Dell 18.5 inch Widescreen E1910H Flat Panel display device (Dell). SECURITY SOFTWARE This system offers Trend Micro Worry-Free Business Security Services for 15-months (with cost of $39) (Dell). MODEM & WIRELESS There is no modem option available in this system (Dell). MEDIA READER This system does not offer any Media Reader

Meeting challenges for sustainable business Essay

Meeting challenges for sustainable business - Essay Example The success of any business requires a vast wealth of resources such as labor, capital and land. The environment on which the business is founded critically dictates on the course the business is likely to take when it comes to success The political atmosphere in any country has a direct influence on the sustainability and flourishment of any business. A politically conducive environment is likely to attract investors from other countries and continents thus bringing a fresh perspective in the face of the country’s development. These investors play a very important role in adding something to the current resource pool of the country they are investing in. Before starting a business venture, one should critically study and scrutinize the economic status of the country. Some countries might be experiencing resource constraints and also harsh environmental conditions. Consequently, innovative solutions to these shortcomings should be put in place in order to deal with these chall enges for the business to thrive. Sustainable strategies There are several sustainable strategies that have adopted in order to improve the economic development in Nigeria and further enhance the development in 2053 and also future generations. There should be new legislations in 2053 put in place to boost the economic sustainability of the oil industry in Nigeria (Hawken, Amory, Lovins and Hunter 2010). The business targets to obtain oil booms from other nations which give impetus to the business in its efforts to become sustainable in 2053. Technological advancement in reducing the emission of gases should be put in place in order to create an eco-friendly ecosystem. Sustainable development shows a link of environmental protection with economic development. The business aims to use its innovative technology in 2053 to produce less polluting fuel alternatives thus avoiding stiff competition from other businesses therefore salvaging the market for future prospects. Production of eco -friendly oil products gives a competitive advantage thus contributing to the sustainability of the business (Roome 1998). The business plans to embark on the use of computers to immediately detect leakages of oil pipes in 2053. This avoids losses through leakages while protecting the environment. Development in infrastructure is among the business’s strategies in 2053 to ensure adequate delivery of the products (Bouyssou, Dubois, Rade and Pirlot 2010). Protection and preservation of oil reserves is encouraged for the sustainability of the business in 2053.The oil reserves in Nigeria can meet the fuel demands for Nigeria and her export market. This assures that the business venture can be feasible. Impacts of environmental limitation Oil spillage can pose serious effects to the environment and therefore hamper the business from becoming sustainable in 2053. This spillage has an effect on the ecosystem. For instance, the Nigerian mangrove trees have been destroyed by oil spill age (Carlin 1994). Aquatic life is at greater risk due to oil spillage causing death of fish leading to a reduction in their population. This affects the food chain for future generations in 2053 and loss of biodiversity. The human life is endangered when man consumes water that has been contaminated with oil. This causes death thus reducing human labor which directly impacts business sustainability in 2053. Natural gases flared during oil extraction in Nigeria release a lot of methane gas which causes climate change. Carbon dioxide produced causes global warming leading to adverse climatic patterns. Any business that

Compare and contrast literature about the Mini Nutritional Assessment Essay

Compare and contrast literature about the Mini Nutritional Assessment (MNA) tool and critically evaluate the clinimetrics of this method - Essay Example Hence, through this tool, the risk of elderly patients for malnutrition can be quickly and effectively assessed. Harris et al (2007) in an observational study compares sensitivity, specificity, and the predictive positive and negative values of the screening measures in the elderly who leaves in a sheltered accommodation. These are: body mass index, mid – arm circumference, albumin, hemoglobin, lymphocyte count, cholesterol, and the Malnutrition Universal Screening Tool (MUST) and Mini Nutritional Assessment (MNA). In this study, the gold standard used to establish malnutrition risk was the assessment of a dietitian. Harris et al (2007) noted that out of 100 recruited people (31 male and 69 female having an average age of 79.3 year), ten of which categorized by the assessment of dietitian were at risk for malnutrition. The most sensitive and specific measure of screening, with 100% and 98% respectively, was the MUST score. The aforementioned has a specific predictive value of 1. On the other hand, the sensitivity and specificity of other values were the following: MNA 80% and 90%, mid-arm circumference 70% and 99%, BMI 60% and 90%, albumin 30% and 77%, hemoglobin 50% and 61%, lymphocyte count 20% and 86%, low cholesterol 30% and 90%. From this study, Harris et al (2007) concluded that in a sheltered housing, ten percent of the elderly were at risk for malnutrition. They further concluded that the most sensitive and specific method for further nutritional assessment identification is the MUST screening tool. In contrast of the aforementioned study, Kulnik and Elmadfa (2008) in their nutritional assessment of elderly nursing home residents in Vienna made use of MNA (Mini Nutritional Assessment) and NuRAS (Nutritional Risk Assessment Scale) tools to assess the general nutritional and health status of the residents. During the seven consecutive day study, the intake of energy and nutrients of the individual were

The Sheald of achilles Assignment Example | Topics and Well Written Essays - 500 words

The Sheald of achilles - Assignment Example In this context, after hearing the news of the death of Patroclus, Achilles broke into grief. Others including his mother also cried out loud after hearing the death of Patroclus against the Trojans in the war. Achilles’s armour was also unable to save the life of Patroclus. The entire kingdom turned into sorrow. After a certain time period, Achilles and others left the cave and thus headed towards Myrmidons wherein the tents were placed (Prezgonzlez 150-162). After reaching Myrmidons, Achilles shouted and spoke in anger and stated that Patroclus was more important and dear to him than any other. In this similar context, he stated that Hector will need to pay for killing his son Menoetius. By considering this fact, Thetis answered that the armour of Achilles is with Hector who bears upon his shoulder. Thus, Achilles’s mother decided to visit the workman of Vulcan and shall ask for splendid armour for his son. On the other hand, the Achaeans were in the verge to punish the murderous Hector. Later Iris, the god royal spouse of Jove irked Achilles about the death of Patroclus. However, in this particular circumstance, Achilles answered that he has no armour without which he could not fight against Hector (Prezgonzlez 150-162). Iris influenced Achilles to visit the battle ground bare handed without his armour so that his Achaeans could get some relief. Achilles led his comrades against the Trojans in the subsequent period. Hector warned to go back to the city since he thinks himself to be stronger than Achilles. Achilles’ mother begged at the knees of Vulcan to provide his son a shield helmet that can be worn by a true comrade. In this regard, Vulcan answered that he will provide a shield to Achilles, which will be great and strong. The shield was indeed made with five thicknesses and a helmet was also made, which was closed with the brow of Achilles. Moreover, apart from these, Breastplate was

Leadership and nursing care management Case Study

Leadership and nursing care management - Case Study Example However, the hospital has some preconditions that need to be reexamined to facilitate a smooth recruitment process of the nurses and help retain them in the hospital. The two years medical surgical experience required can be lowered to one year and the nurses can be offered bonuses among other provisions that will enable the hospital attract registered nurses and retain them. As the ICU Nurse Manager, you are required to act with immediate effect in order to address this situation. 1. Steps the ICU Nurse Manager takes to outline a plan to address the issue There are several steps that an individual can take as the ICU Nurse Manager, to outline a plan to address the problems facing the hospital. These include following certain steps that one will take to outline the plan needed to solve this problem. Firstly, one identifies the problem. Secondly, one determines the goals to be met. Thirdly, prepare a plan in order to get a solution. Fourthly, implement the plan. Fifthly, assess the ou tcome by evaluation (Scholastic Reading Club, 2013). Formulating the appropriate assessment tools and channels will help determine if the candidates who apply for the FTE position, are qualified to meet the required standards. Considering other cheaper expenses should be an issue to consider since the hospital wants to contain costs. Identify the problem Determine the goals to be met Prepare a plan to get the solution Implement the plan Assess the outcome 2. Data needed In order to facilitate the recruitment of the new registered nurses, the nurse manager needs data that will help facilitate the process of attracting new nurses and retaining them. The nurse manager needs data to show the implications of lowering the experience required to hire the new full time nurses. This calls for information from nursing articles and journals. The training and recruitment processes will require data to ensure that it is conducted excellently and effectively. This information will be sought from past hospital records and nursing journals and articles. The nurse manager will require information from the budget to ensure that the new financial costs can easily be borne by the hospital. Therefore, financial documents will be sought from the finance department of the hospital. Five alternative actions for meeting this directive Some alternative actions can be employed in an effort to attract, hire and retain a workforce comprising of experienced, committed and dedicated nurses. The hospital can offer incentives that will attract the nurses and give them pleasing offers that will leave them desiring to work for a longer period in the hospital. First, the hospital should lower the years of experience needed to hire the registered nurses. This can be put at one-year experience to attract a large number of younger nurses. Second, the hospital can offer longevity bonuses that will offer increasing bonuses to the nurses with the number of years they are working in the hospital. Third , the hospital can collaborate with the community to build a better relationship that will help it in attracting new nurses even from the local community. Fourth, the hospital can offer loan forgiveness programs that will pay a certain amount of money to clear the

Statement Analysis Assignment Example | Topics and Well Written Essays - 1250 words

Statement Analysis - Assignment Example Taking reference of this concept, the present topic will focus towards the evaluation of the statements and answered questioners that have been provided by the two individuals who are charged with the allegation of stealing jewelry during their work hours. The details regarding this analysis have been provided below in an elaborated manner. As per general understanding, it can be stated that in the primitive section of the written statement the first convict elaborates a minute description about his identity and the organization for which he works. Subsequently, the convict also mentioned about the time he reached the Condominium building, which was pointed out to be 9:00AM. Till this part of his statement, no such evidence can be attained regarding him hiding any sort of information that finds alignment with the crime. Despite the refusal projected by the security guard in terms of opening more than one door at a time, the convict still went along in conversation with the other worker in order to convince the manager to permit the security guards to open more doors at a time so that the first worker can get the job done before. From a logical perspective, a doubt can be raised regarding the intention of the first convict in finishing the work before time irrespective of the fact that he could have worked in a steady p ace even if the security guard opened only one door at a time. This instance can be taken as a reference where the convict might have tried to conceive crucial information about the incident (Peterson et al., 2010). The later parts of the statements as provided by the convict appeared to be highly confusing. Within this section, the convict mentioned a chain of events that he did after his work such as having a meal, changing of clothes, going out to a mall for receiving a new ordered phone. In addition, he also stated that he was picked up by one of his friends who served in the army. At that very instance, he

Nickel and Dimed Essay Example for Free

Nickel and Dimed Essay Ehrenreich speaks about the working class poor in her book Nickel and Dimed. She discusses many issues that are affecting the working class poor including health problems, lack of resources, lack of security and lack of adequate financial resources to live on. She continues to maintain that there should be a higher minimum wage and that one should be able to work for minimum wage and live on that amount of money. In order to do her research for this book, Ehrenreich agreed to live like the working poor. She worked at various places of employment including a small locally owned restaurant where she was a waitress; Merry Maids where she worked as a maid; and Wal-Mart where she worked as a store associate and all were negative experiences in her opinion. Capitalism is the idea that the economy of a given country should be run completely by the people of the country and that the government should not be involved in any way. Capitalism relies heavily on the idea that if the people were to control the wealth rather than the government than more human needs would be met. The people would also be in control of the ways of producing wealth and therefore wealth would be available to more in theory. Another principal idea in capitalism is the idea of land ownership. In capitalism those who own land would be able to sell their land to whomever they please or even sell the rights to use the land as an ongoing marketable property. The government would not produce fair market value for products either, the price of products would solely be based upon the market value which would be based upon supply and demand and a free price structure. I agree with Ehrenreich that there needs to be a lot of structural changes in our society. The only way to truly change the system is for everyone to be on board. I once heard a friend state that there should be a one house rule, meaning until everyone in the country has one house, no one should be allowed two. I feel strongly that the work that Ehrenreich did was important to those whom she was involved with as well as opening up the world of the working class poor to which many people have a hard time understanding. There were many things that I learned while reading the book Nickel and Dimed. I learned many things about what it would be like to be less fortunate than I am. There are many things that could happen to improve the system that involves us. The structural changes that were involved in the book included restructuring the minimum wage system, the way that the working class poor is able to afford basic human needs and that there needed to be changes to the health care for these people as well. Some structural changes that need to occur in order for there to be a better life for the working class poor including livable wages. It needs to be mandated and regulated by our government that the wages that someone earns are enough money to properly care for a parent and a child. Yes this could make it hard for a single parent with more than one child but for them to be at a wage where there was the ability to pay for themselves and one child would still be a vast improvement on what there is today. The wages need to allow a person to be able to provide housing, transportation, food and clothing. The problem with many low income families is that they get to a point where they have to choose between two of their needs. Take for instance in the book the young woman who was unable to afford to feed herself when she was pregnant as paying all of the bills was reliant upon her. She was working very hard as a pregnant woman for Merry Maids and working to ensure that there was a way to take care of an ill relative. This should not happen in our country where so many people are so fortunate. No one should have to go without food and set structural changes and better enforced regulations on pay would advance the quality of life for many who are a part of the working poor. Having wages that one can easily live on is very important. There are many things that could benefit the people of the working class poor if they were able to make enough money to survive on a month to month basis, rather than struggle. Some other structural changes that need to be made are issues with housing. It is sad to think of the fact that so many people in the US are homeless. The homeless in our country are not all unwilling to work. For instance just the other day I saw on Oprah a story about a middle class family with three children who were now homeless after being laid off and losing their home. Some of the structural changes that need to be made with housing are the way that people are able to find places to rent when they have little or no income through no fault of their own. I am not saying that there should be a way for people to just get free housing for everyone but rather that those who are in these situations and have worked hard and are simply laid off because of a bad economy are able to find a way to keep housing. The regulations made on housing and the way that housing is available to the working class poor needs to change as well. Another structural problem that needs to change is the lack of health care for those who fall in the working class poor. There is adequate health care through Medicaid if you don’t make money or if you only make little money. However someone who is working full time makes too much money to qualify for Medicaid alone. The person has to pay a co-pay in order to be able to get their Medicaid and usually they have a spend down to meet as well. A spend down is money that is out of pocket prior to any Medicaid benefits kicking in. The problem with this is that those who are working full time and earning only minimum wage are not making enough money to cover the cost of housing, food and their medical. Having a better and more readily available health care system for all is something that is important as many things that end up costing more lately could be prevented by having adequate regular medical exams and check ups. I am not even saying that there should be free national health care but rather that there are some ways that the availability of health care should be improved for all people. My suggestion would be a program that uses the social security numbers in order to offer free services to the American people. This would be like yearly physicals, generic prescriptions at reduced costs, yearly eye exams and reduced eye wear and yearly dental exams and reduced dental procedures. The charges should be based on a sliding scale fee with the person submitting income and monthly bill verifications. Another thing that could be done in order to make sure that employees are getting adequate health care is that the government could place regulations on companies about health care. The government could impose a percentage of an employee’s salary that a company could charge for health insurance and the government could limit the number of part time employees that companies have in comparison to how many full time employees have and if the company fell outside of those guidelines then they would have to offer health insurance to their part time employees as well. These are all simple things that would not cost the employers much more money and they are all things that could really benefit the entire working class poor in the long. Simple regulations have the ability to make the biggest changes in our economy. Another way that the government could regulate the medical insurance problems for the working class poor is to regulate the amount of money that can be employed for such health care services as a continuation in the direction that we are headed in currently is only going to raise insurance costs and make the availability of insurance to all even further out of reach. By having some set regulations for the cost of health care and the cost of health care insurance the government could easily help the working class poor to be able to better provide adequate health insurance for themselves. In the book Nickel and Dimed the author thoroughly explores the working class poor and their lifestyle. The author looks at the fact that without structural changes there will never be a better life for this entire class of people. These people will continue to struggle on a monthly basis, will continue to face homelessness, hunger and inadequate health care if there are never any changes made to the structural system that is indeed causing the problems for the worker. The system could make many simple changes that could greatly affect how these people, the working class poor, live their lives. These simple regulations and easy changes could make the world of difference to someone who is not as fortunate as others as this class of people would not have to go hungry again. Also it would greatly reduce the number of severely ill people who were unable to get early detection for major medical problems because of a lack of resources. Capitalism would allow the working class poor to be able to have control of more wealth and to control more of the terms of wealth that was available to them. It would give everyone an equal chance to be able to get some type of wealth system in place.

Rocket Singh From The Point Of View Of Business Ethics

Rocket Singh From The Point Of View Of Business Ethics The movie begins with the introduction of Ranbeer Kapoor as Harpreet Singh Bedi. He has just graduated from college and is enthusiastic about being a salesman. He lands up a job as a computer salesman in a multinational company AYS Solutions. In no time he realizes that his principles of operating with honesty and integrity were considered obsolete. He is looked down when he complains about a person asking for bribe to install his company computers. Thereafter he is prohibited from contacting any prospective clients. It becomes clear that his boss wants him out. During this time he gets a slipup from a colleague to visit a prospective client. The client is a startup and cannot afford the company price for two computers. At this point Harpreet offers to try and cut down the prices. He finds that his company overcharges the customers. Harpreet then assembles the computers with the help of one of his colleagues. He uses a wholesaler as supplier. The final payment, he however, bills it o n the name of Rocket Sales Corporation. Thus, the story of a new Harpreet Singh Bedi and Rocket Sales Corporation starts. As the movie continues a few more people from AYS joins the gang. These people work in AYS and works for Rocket Sales Corporation. This corporation however does not use bribe to win contracts. It offers computers at lower prices, better services and 24 hour helpline. This helpline is one of the numbers from AYS which are unused. Harpreet Singh maintains a list of all the facilities Rocket Sales Corporation uses of AYS to pay back the value to AYS when the right time comes. With time the sales of Rocket Sales Corporation increases and begins to affect the business of AYS. At this time the CEO of AYS becomes restless and tries to find out more about Rocket Sales Corporation. However he is not able to find out much as the company has not given any address but only a phone number. AYS CEO tries to bribe Rocket Sales Corporation and also offers to buy them, but to no avail. He becomes desperate and in his desperation finds out the entire plot. He calls all those involved in the scheme and fires them. Rocket Sales Corporation is overtaken by AYS and Harpreet Singh goes to jail. He feels embarrassed for letting his family down. Harpreet then joins a shop like Reliance world as a service boy. On the other side, AYS uses the same corrupt means in Rocket Sales Corporation and starts to lose business again. The customers are more interested in ethical, honest and effective methods than bribes. AYS CEO realizes that Rocket Sales Corporation has no value in itself but in its people. In the end, the CEO tries again to get Harpreet back to manage Rocket Sales Corporation but he denies the offer. Finally, the CEO returns Rocket Sales Corporation back to Harpreet and he manages the organization with his original team in his new office. There are different ethical issues related to business taken up in the movie and we would try to study them with help of some theories based on ethics Ethical Theories Domain of Ethical Theories These are some of the theories of ethics that we have used in our analysis of the movie Rocket Singh Salesman of the year. These theories can mainly be distributed in two parts, Theories based on conduct and Theories based on character Deontological Vs. Teleological Ethical Systems Theories based on conduct are further sub-divided in theories of consequences (Teleological Theories) and theories of duty (Deontological Theories). Teleological Theories contains the theories of Ethical Egoism and Utilitarianism. These theories suggest that different consequences may suggest different ethical actions and a morally right action is one that produces a good outcome, or consequence. At the same time, Deontological theories suggest that rightness and wrongness of an action can be determined by the nature of the action itself rather than its outcomes. Ethics is a branch of philosophy dealing with right and wrong. According to Merriam-Webster dictionary, the definition is the discipline dealing with what is good and bad and with moral duty and obligation. To comprehend the Deontological and Teleological separations is a philosophical study; there are varying definitions that can be based simply on a persons individual point of view of these types. Deontological ethics is the study of moral duty; obviously, morals are based on many separate views, as a result, it is important to understand the varying perceptions. In the study of deontological ethics, it is the right or wrong of the action that defines it. This is versus the teleological ethical system, which focuses on the good or evil of the action and the person committing the action. Emmanuel Kant first defined these principles, ÂÂ ²Kant held that nothing is good without qualification except a good will, which is one that wills to act in accord with the moral law and out of respect for that law, rather than out of natural inclinations. He saw the moral law as a categorical imperative-i.e., an unconditional command-and believed that its content could be established by human reason alone. Ethical formalism tends to dictate the logic of the approach, and does not necessarily contemplate what benefits the human versus the law, however is based purely on the action and whet her it is right or wrong. Another form of deontological ethics is egoism, in which the action must benefit the person committing the action, again however basing the form on the action versus the potential morality or reflection of god, as teleological arguments tend to be. Lastly, there is natural law, and the approach based on survival of the fittest, versus contributing to the whole. When utilizing this approach it is necessary to understand that according to natural law it is necessary that some humans, animals, etc, fail. A teleological argument, or argument from design, is an argument for the existence of God or a creator based on perceived evidence of order, purpose, design, or direction or some combination of these in nature. The word teleological is derived from the Greek word telos, meaning end or purpose. Teleology is the supposition that there is purpose or directive principle in the works and processes of nature. Immanuel Kant called this argument the Physico-theological proof. Ethical theories based on Self Interest vs Interest for Others Theories based on concern for self and concerns for others are mainly three theories, which are different from each other. If concern for self is high and concern for society is low than such a theory is considered as Ethical Egoism. In this theory, individual always comes ahead of the organization. In Utilitarian theory, both individual and society concerns have to be balanced. It is considered to be the idealist theory. While, in the theory of Altruism society always comes ahead of the individual and personal gains are not as important as gain of society as a whole. Theory of Egoism Egoism is a teleological theory of ethics that sets as its goal the benefit, pleasure, or greatest good of the oneself alone. It is contrasted with altruism, which is not strictly self-interested, but includes in its goal the interests of others as well. There are at least three different ways in which the theory of egoism can be presented: psychological Egoism This is the claim that humans by nature are motivated only by self-interest . Any act, no matter how altruistic it might seem, is actually motivated by some selfish desire of the agent (e.g., desire for reward, avoidance of guilt, personal happiness). This is a descriptive claim about human nature. Ethical Egoism This is the claim that individuals should always to act in their own best interest. It is a normative claim. If ethical egoism is true, that appears to imply that psychological egoism is false: there would be no point to saying that we ought to do what we must do by nature. But if altruism is possible, why should it be avoided? Some writers suggest we all should focus our resources on satisfying our own interests, rather than those of others. Society will then be more efficient and this will better serve the interests of all. By referring to the interests of all, however, this approach reveals itself to be a version of utilitarianism, and not genuine egoism. It is merely a theory about how best to achieve the greatest good for the greatest number. An alternative formulation of ethical egoism states that I ought to act in my own self-interesteven if this conflicts with the values and interests of otherssimply because that is what I value most. It is not clear how an altruist could argue with such an individualistic ethical egoist, but it is also not clear that such an egoist should choose to argue with the altruist. Since the individualistic egoist believes that whatever serves his own interests is (morally) right, he will want everyone else to be altruistic. Otherwise they would not serve the egoists interests! It seems that anyone who truly believed in individualistic ethical egoism could not promote the theory without inconsistency. Indeed, the self-interest of the egoist is best served by publicly claiming to be an altruist and thereby keeping everyones good favor. Minimalist Egoism When working with certain economic or sociological models, we may frequently assume that people will act in such a way as to promote their own interests. These are not a normative claim and usually not even a descriptive claim. Instead it is a minimalist assumption used for certain calculations. If we assume only self-interest on the part of all agents, we can determine certain extreme-case (e.g., maximin) outcomes for the model. Implicit in this assumption, although not always stated, is the idea that altruistic behavior on the part of the agents, although not presupposed, would yield outcomes at least as good and probably better. Utilitarian Theory Greatest benefit for the largest number This origin-of-ethics theory, proposed by Jeremy Bentham and James Mill, declared that all action should be directed toward achieving the greatest happiness for the greatest number of people. Originating in the 1800s, this theory strongly represents the (duh) utilitarian ideas of the industrial revolution: Lets make things work! There are 2 main sub-categories of Utilitarian theory: Act-utilitarians believe that people should perform actions that serve other people. That is what makes one good. Rule-utilitarins believe that rules are made for the good of the majority of people. Therefore, a good person follows the rules. A standard criticism of Utilitarian theory is that it would be perfectly morally acceptable to execute innocent people to prevent social ill for the majority. However, most of us find this immoral. Utilitarianism is the ideas that the moral worth of an action is determined solely by its utility in providing happiness or pleasure as summed among all sentient beings. It is thus a form of consequentialism, meaning that the moral worth of an action is determined by its outcome. Utilitarianism is often described by the phrase the greatest good for the greatest number of sentient beings, and is also known as the greatest happiness principle. Utility, the good to be maximized, has been defined by various thinkers as happiness or pleasure (versus suffering or pain), although preference utilitarians define it as the satisfaction of preferences. It may be described as a life stance, with happiness or pleasure being of ultimate importance. Utilitarianism can be characterised as a quantitative and reductionist approach to ethics. It can be contrasted with deontological ethics (which do not regard the consequences of an act as being a determinant of its moral worth) and virtue ethics (which focuses on character), as well as with other varieties of consequentialism. Theory of Distributive Justice Equality of burden and benefit Distributive justice concerns what some consider being socially just with respect to the allocation of goods in a society. Thus, a community in which incidental inequalities in outcome do not arise would be considered a society guided by the principles of distributive justice. Allocation of goods takes into thought the total amount of goods to be handed out, the process on how they in the civilization are going to dispense, and the pattern of division. Civilizations have a narrow amount of resources and capital; the problem arises on how the goods should be divided. The common answer to this question is that every individual receives a fair share. Often contrasted with just process, which is concerned with just processes such as in the administration of law, distributive justice concentrates on just outcomes and consequences. Virtue Ethics Virtue ethics is currently one of three major approaches in normative ethics. It may, initially, be identified as the one that emphasizes the virtues, or moral character, in contrast to the approach which emphasizes duties or rules (deontology) or that which emphasizes the consequences of actions (consequentialism). Suppose it is obvious that someone in need should be helped. A utilitarian will point to the fact that the consequences of doing so will maximise well-being, a deontologist to the fact that, in doing so the agent will be acting in accordance with a moral rule such as Do unto others as you would be done by and a virtue ethicist to the fact that helping the person would be charitable or benevolent. Virtue theory is an approach to ethics which emphasizes the character of the moral agent, rather than rules or consequences, as the key element of ethical thinking. This contrasts with consequentialism, which holds that the consequences of a particular act form the basis for any valid moral judgment about that action, and deontology, which derives rightness or wrongness from the character of the act itself rather than the outcomes. The difference between these three approaches to morality tends to lie more in the way moral dilemmas are approached than in the moral conclusions reached. For example, a consequentialist may argue that lying is wrong because of the negative consequences produced by lying though a consequentialist may allow that certain foreseeable consequences might make lying acceptable. A deontologist might argue that lying is always wrong, regardless of any potential good that might come from lying. A virtue ethicist, however, would focus less on lying in any particul ar instance and instead consider what a decision to tell a lie or not tell a lie said about ones character and moral behavior. Principles of Ethical Leadership According to the principals of ethical leadership, any leader should have these five qualities imbibed into him to serve ethically and justly. Firstly, a leader should always respect others and point of view of others whether he agrees with them or not. Secondly, he should not only serve self interest but also interest of others. A leader has to follow utilitarian theory of ethics. Thirdly, he must show justice while taking decisions and making choices, as the consequences of his choices in most cases will not be limited to himself. Fourthly, a leader should always show honesty and should be show integrity in whatever he does, if his followers will believe that he is unethical than the organisation will not sustain. Lastly, he should look to build community and for the welfare of community which is dependent on me. Analysis of Movie Rocket Singh Salesman of the year The analysis of the movie will be divided into four parts based on the theories of ethics being used, i.e., the movie would be analyzed on the basis of theory of egoism, utilitarian theory, theory of distributive justice and theory of ethics. The movie has appealed to the viewers as being light and refreshing. The movie would be analyzed on the basis of the ethical theories stated above. Some of the analysis may seem to contradict but certain ethical theories do contradict under different circumstances. Analysis on the basis of Theory of Egoism Harpreet Singh did what he felt was just. Like all, his feelings of just and unjust were determined primarily on his life experiences. People are taught certain basic values. They use these values as base and build upon them as they learn from their life experiences. These secondary values may be entirely different from the basic values if the experiences are very stressful. On the basis of his values, Harpreet Singh acted in his interest. Similarly, other characters in the movie acted according to their interests. This theory accepts their actions as being right if others would have done so in the same position. Assuming everyone to be sane, everyone would have done the same thing under same circumstances. Hence, the judgment part is limited. Harpreet Singh and everyone else are thus acting ethical in their part. Analysis on the Basis of Utilitarian Theory Utilitarianism is the ideas that the moral worth of an action is determined solely by its utility in providing happiness or pleasure as summed among all sentient beings. According to this theory, even when Harpreet Singh had opened a company in his bosses company, nobody other than his small group knew of it. Thus summing up the feelings of all the people involved, who knew of the plot, the feeling turns out to be pleasant. It thus may seem ethical if no one else knows about the situation. This is so because this theory deals with the opinion of others or the interest of all. Also, from another point of view, the customers were happy with the services of Rocket Sales Corporation. The employees of Rocket Sales Corporation were happy with the progress of their company. Except for the interest of AYS services, the interests of everyone else were being served. Thus utility in providing pleasure or happiness sums up as positive. Hence, according to this theory, the act of the main protagonist may seem ethical in nature. Analysis on the Basis of Distributive Justice According to this theory, there is equality of burden and benefit in the society. Starting Rocket Sales Corporation under AYS solutions may seem beneficial to some. If everyone does the same, then it becomes more burdensome than beneficial. Such practices, thus may seem just, but are actually as unethical as the practices of bribing to win contracts followed by AYS solutions. Thus on the basis of distributive justice theory the act portrayed in the movie is unethical. Analysis on the Basis of Virtue Ethics The components of virtue theory are: 7 virtues faith, hope, charity, courage, justice, temperance, wisdom 7 contrary virtues humility, kindness, abstinence, chastity, patience, liberty, diligence 7 sins vanity, covetousness, lust, wrath, envy, gluttony, sloth The character Harpreet Singh had all 7 virtues and he seemed free from greed or envy. He started the business with intentions of doing good to people in general. Only the act was performed in violation of law. On the basis of these virtues the protagonist seems virtuous and kind hearted. On the other hand, his boss, manager of AYS had the qualities of vanity, greed, wrath, envy in him. He himself had been operating business by means of bribes. He thus does not seem virtuous. Analysis on the Basis of Marketing Ethics Marketing ethics is the area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics (ethics of advertising and promotion) overlap with media ethics. marketing necessarily commits at least one of three wrongs: Damaging personal autonomy. The victim of marketing in this case is the intended buyer whose right to self-determination is infringed. Causing harm to competitors. Excessively fierce competition and unethical marketing tactics are especially associated with saturated markets. Manipulating social values. The victim in this case is society as a whole, or the environment as well. The argument is that marketing promotes consumerism and waste. See also: affluenza, ethical consumerism, anti-consumerism In the movie, AYS solutions have marketed its product as the best. It has made itself a reputation of a market leader, a company which sells the best quality products. In actual, its products are not above market standards. In one scene, the repair person intentionally burns the circuit board so that he can charge his client for a burnt circuit board. In this way they will earn more. Marketing for own personal interest, to influence peoples opinion and mislead them is unethical. But it is generally followed by almost all companies. The motive to do business is to earn profit. Many companies which are concerned brands, are selling products which harm the society in general. Be it carbonated drinks, cigarettes, alcohol or even unhealthy foods. They survive on the pretext that consumers want it. But they drive demands with their advertisements and branding. Govt. cannot take a stand because they are not considered as unethical as drugs etc by society. They thus survive in the good faith of people in general, giving them incomplete information. Similar to this, AYS solutions duped people by making them believe that their products were best in industry. But in another context it is considered ethical, since to promote ourselves is not wrong. People can decide on what they know, and to tell them about us is also our responsibility. Hence, it can be said that AYS solutions was only promoting what it believed, that it was the best company in the industry and sold the best products available. Thus one argument would put AYS solutions as unethical, but another would call it as ethical; if the company argues that what it communicated was what it believed to be true. Analysis of the Ethical Nature of All the Characters Puri As the owner of AYS solutions, he believes in getting the work done by hook or by crook. With no regards to values like honesty and truthfulness he pursues his greed energetically. He does not flinches in offering bribes from watchmen to managers. It does not seem that he respects many people and treats them as a means to earn profits. He does not understands the values and ethics in business and treats them as sham. He therefore, treats Harpreet as a dumb fool who will never rise. The views that Puri has formed may have reasons to them, but from a neutral point of view they dont seem ethical. Its only in the end, when he returns Rocket sales Corp. back to Harpreet, it seems he has a side which he had suppressed for long. He shows due respect to Harpreet for what he is and maybe realizes his mistakes. Except for theory of egoism, Puri seems unethical being judged on other three theories. Nitin Rathore As being junior to Puri, Nitin seems a person who learns quickly in ways of deceit. Like Puri, he is into deceit and bribes to achieve his targets. He therefore, seems as unethical as Puri. But as time passes, he seems to learn virtues from Harpreet. With the right company, he relearns what he felt was stupidity honesty, integrity and truthfulness. He finds the honest way of life as maybe not very profitable economically (he had an offer to be vice-president if he finds about Rocket Sales Corp.) but very satisfying emotionally(he does not betray even under such an incentive). He develops integrity, self respect and qualities of a virtuous man. So even though he was not ethical initially but he is a changed man by the end, because of the right company. Giri This character watches porn in his office and trusts no one. He deceits for profit and is concerned with money, from Rocket sales or AYS. But he is a man of his word, can be trusted and does not betray any of his people. His ethicality is a grey area as he neither seems very bad nor very good. Koena She is the receptionist who wants to be known as more than a thing of attraction. She is concerned about Harpreet when he is out casted by his team because of his values. She shows compassion for people in general. But is also cunning and understands the hidden motives of the people involved and acts accordingly. Overall, she seems ethical. At some places where the ethicality of her actions may be questioned, it can be explained by a general urge to protect onself(i.e. an act of self-defence). Chhotelal Misra He is the waiter who is not confident about his abilities. His sense of worth is low. But as a person he is decent, modest, honest, polite and faithful. He is neither an ambitious man nor is greedy. He is ethical and a decent person. Harpreets patient grandpa, P.S. Bedi His grandpa is caring and decent. He values Harpreet and is supportive. He is angry at his grandson for his illegal act. But still he understands the innocence in the act and helps Harpreet overcome his guilt. He motivates Harpreet to live a life of honesty. Of what is projected in the movie he is ethical. Sherena She is Harpreets lover. She does not leave him after she gets to know about Rocket Sales Corp.. She somehow understands and supports him. She even lends her apartment as the office. But even though she understands what was done was illegal, she supports the act. With the kind of portrayal given to the character, it is tough to decide whether the act is ethical or unethical. Had she blown the whistle she may have seemed too virtuous. Yet she would have betrayed the faith. And what she did seems as something almost anyone else would have done. Hence, calling her unethical may seem a strong word. Harpreet Singh Bedi Being the hero he does what people would love. He is portrayed as a simple lad out of college, full of hope and energy. He stands for honesty, but being insulted for the same he starts his own company under AYS. He intends to pay back his boss for the resources he has used, i.e. electricity, mobile bills and rent. But apart from this he has also used the company information which is very valuable. He uses the company contacts and wins clients from them. He also takes his salary from AYS. He may be innocent and polite by nature but this act is not. Had he started Rocket Sales Corp. After leaving the company, he may not have got such an advantage over his competitors. Apart from this dishonesty he seems ethical and likable in a general sense. References and Useful Links http://www.associatedcontent.com/article/944995/deontological_vs_teleological_ethical.html?cat=17 http://webs.wofford.edu/kaycd/ethics/egoism.htm http://en.wikipedia.org/wiki/Utilitarianism http://en.wikipedia.org/wiki/Distributive_justice http://plato.stanford.edu/entries/ethics-virtue/ http://en.wikipedia.org/wiki/Virtue_ethics http://www.yashrajfilms.com/microsites/rocketsingh/fullpage.html http://en.wikipedia.org/wiki/Teleological_argument http://everything2.com/title/Utilitarian+Theory

Strength And Weaknesses Of Electronic Human Resource Commerce Essay

Strength And Weaknesses Of Electronic Human Resource Commerce Essay In our report discusses about strength and weaknesses of electronic Human Resource and discusses some future implications. E-HRs software can helps to bring a high degree of standardization platform for smooth working in an organization. It allows the control and efficiency as required by HR. An initial framework and the review analyzes by HR professionals within the organization, that brings in a management information system (MIS), based on new Internet technology. This system allows the employees to be more efficiently in their administration (in theory) through an impersonal system to bring into conformity with rules for payroll, attendance and punctuality. Hence, e-HR software that, interface with in salary decisions and others linked to Human Resource issue. The e-HR systems are core applications which would helps to reduce the over time of Human Resource Management. It has achieved data from an administrative function, which responsible from payroll to help in strategic decisi on making that can add value to an organization. Companies have now realized. The role e-HR has developed as grow of organization the primarily administrative becomes business partner. At same time e-HR provide the business possess such as stable, reliable which makes high recognition within the organization. INTRODUCTION Human Resource Information System (HRIS) basically is a human resource database system that allows you to keep track of all kind of Human Resource information within the organization and its human capital. HRIS may or may not be part of an ERP implementation. Not all companies can afford an ERP, thus some organization, especially those small organization, may own a effective HRIS system, but not ERP. Human Resource Information System without ERP may not be comprehensive enough. For some instances, human Resource system may only able to handles one or two basic functions, example such as benefits like administration or payroll, then we do not consider it as a comprehensive HRIS. (Bondarouk Ruel, 2009) Due to market development, the manager roles has changed in recent years, and partly also due to new technologies being used by the organization that they are working in. As a result, organization needs to examine their own organizational Human Resource role. (Alleyne et al, 2007) In today global markets, organizations and companies recognize that in order to compete, they need to reply on the quality and effectiveness of the employees within their organization to succeed. Human Resource managers today need a world class Human Resource management system to help them in daily strategic and operational decision. Over the last decades, with the fast advancement of the technologies in Intranet and Internet, Human Resource tools known as electronic Human Resource management (HRM) emerged. (Hooi, 2009) Recent Development in E HR or HRIS Back in the old 1990s client/ server systems are the most ideal configuration for most companies. But in recent years, companies are beginning the tasks of trying to migrate, their old legacy systems to more advance structure packages. And they are usually what we know today as Human Resource Information System (HRIS), which is part of the Enterprise Resource Planning (ERP). ERP are able to offer companies the advantage in term of functionality, storage capacity, performance and an opportunity to reengineer their HR processes. Due to the fast rapid growth in the development of technologies and changes in the fundamental of business, the Human Resource Department today cannot operate like the old days. It is not enough to have a group of people who only need to know all about the benefits plans, salary program, and career opportunity within the organization. The demand for skilled workers, especially knowledge workers, also helps to accelerate the need for HRIS to assist in strategic role of HR. (Stone et el, 2006) DEFINITION E HRM According to a group of Researcher from Singapore Ministry of Manpower, Human Capital Development Division, E-HRM are known as a usage of electronic media and allow the participation of employees with technology to helps to save cost or lower administration costs, and improve the communication of their employee with quicker access to work related information, and reduce the time needed in processing. (Hooi, 2009) Electronic Human Resource (EHR) it refers to conducting business transaction in human resource related using the Internet. (LengnickHall Moritz 2003) Usually refer usually to Employee Management System that is normally refers to browser based Human Resource web portal. Unlike HRIS, E-HR or Employee Management System can usually handles limited functions or benefits, such as payroll and leave application. The growth of E-HR was due to the rapid development of Internet technologies in the 1990s. With point and click ease of use, E- HR are usually very user friendly and easy to use. Widely used by companys especially small and medium enterprise, who cant afford a comprehensive Human Resource System such as HRIS. Human Resource Management (HRM) it refers to a form of support function that services its own internal customers, example employee. (Alleyne et al, 2007) Critical Analysis of Electronic Human Resources (e-HR) In recent years, with the advancement or growth of intranet and Internet, enable a series of new human resource (HR) technology to emerge, with the aim to assist human resources daily administrative functions. With these e-HRM functions, HR service is expected to improve by both the management and employees. (Hooi, 2009) As more and more Human Resource Departments moving toward Internet or Web-based Technology, we need to evaluate and make comparison between the Online Human Resource Management and Traditional Human Resource Management System. (Payne et al, 2009) Strength of E-HR The major functional roles of E-HR are to support Human Resource processes such as are recruiting, training and performance management. (Stone el, 2006) Modern HR system or e-HR, which we commonly know today, allows their employees to control, accessing and updating their very own personal profile information or records. Allowing managers to make decision using the information and data, which they can access, to make analyses and decision without the need to go through Human Resource department. (Panayotopoulo et al, 2007) E-HR can bring impact and benefits on every area of HRM. The six key HR process that benefit from the effects of technology are: (Panayotopoulo et al, 2007) Planning Recruitment Evaluation (Employee performance appraisal) Communication Rewarding (Reward Employee) Development and training (Career management) The growing trend in E-HR allows the development of tools such as Employee Self- Service (ESS) Employee Self Service or ESS gives the employee of the organization the ability to access, maintaining his or her own personal HR Information online. The employee self-service (ESS) has the capabilities to allow and enable the end user employees of the organization, to create, view, and modify data anytime and anywhere all by themselves, using multiple technologies. Managerial Self-Service (MSS) Enable the managers of the organization to access a variety of HR-related tools and HR-related information online. Most managers can complete HR-related tasks via MSS applications example like payroll, daily administration, work jury compensation, staff performance appraisal management system, hiring, and employee job related training and career development. Overall, the main strength that an Electronic Human Resource System allows: Helps employees to improve or maintain their job performance Set proper standards for Human Resources work process Give recognition to job related accomplishments Enhance Communication and working relationship between employee and departments Identify the performance of individual employee Outline the responsibility of employee and supervisory. (Payne et el, 2009) Developing human resources: With the help of Internet and intranet in development and training, Human Resource Professional with the assistance of E-HR or HRIS, are able to play a much more active roles in human resource development. The return that comes along, are immeasurable, in term cost and benefits. Web-based application or software, usually part of the E-HR or HRIS, is often used today for in house assessment, job training and career management. For the less paperwork and more benefit including getting more information on training, and assessment it provide e-mail and electronic forms of intranet or the restricted web site. Changes in the role of the HR function: The adoption of e-HR has help to support in the daily Human Resources functions. It helps to make daily Human Resource administrative tasks much easier and more productive. Apart from the daily administrative processes, E-HR or HRIS are able to assist modern day Human Resource professional in other daily Human Resources work processes or tasks such as communication with employees within the organization, and career planning. With the implementation of e-HR, organization will be expecting a great improvement of the daily human resource activities with the supported and assistance of the e-HR. As the result, e-HR not only supports the traditional Human Resource role but also the helps the organizations in the planning of its strategic objectives. However, on the real, Return on investment (ROI) or benefits for investing on the Electronic Human Resource, it still has a long way to go before, we can see any actual results and benefits of e-HR adoption, especially, in term of the Human Re sources development, the real benefits will be tangible The benefits as show in fig: Weaknesses of E HR Limited usefulness These usually apply to companies that are very small in scale and do not have a lot of headcount within their organization Security Concerns Since every transaction is going to goes online, there will be security concern like unauthorized access, and virus. Inconsistency with practices used. The application or the design of the software does not fit into organization structure. Practical problems Companies might not have the necessary right infrastructure to support the application. And sometimes it is much easier and economical to do the manual way if the company or organization got very low number of headcount. Social Interaction Due to the reason that all the transaction goes online, they decrease the chance of social interaction. (Stone El, 2006) The pitfalls of moving to E HR are it is not always easy. The HR technology that does the processes, and the capability of the employee going to work on the system. And organization should not pay too much attention on technology, but instead focus how to prepare the employee for it. And of course, how can it really fit into the business. (Pollitt 2006) Example of companies implementing E HR Philips E-HRM offers Philips a chance to make their HR specialists to concentrate on the strategic aspect of their daily jobs. Senior Human Resource strengthen their claim for implementing E-HR, by declaring that their people are their most important asset. The employee at Philip also responds positively to e-HRM, which is easy to use and backed up by good IT support. (Phillips, 2008) KPN The new Human Resource system helps the organization to monitor various Human Resource program such as absence management, as well as training and development. The new system allows the manager to review the skills and competencies of their employee. (Pollitt 2006) Overview Nowadays, organization leverage on the capability of existing technology to run HR operations more efficiently. For more efficiently work we need to combined together in one hand for this gather the information and communication technology. The rapid fast development in the technology of the electronic HR systems, allows the modern Human Resources professional to work in a far more efficient and strategic roles. Is e-hr becoming more strategic? Most of us, I believe will be convinced that using E-HR will significantly help the company to improve the delivery of the HR services to the organization. Higher efficiencies, and higher customer satisfaction, no doubt will help to lower costs, due to redesigned processes and eliminate manual work process. Definitely e-hr has the potential to be able contribute towards HR becoming more strategic. But for E-HR to be able to play a more strategic role, there must be a strong business case. Emerging strategic e-HRM research tend to fit and focus on business strategy. (Marler, 2009) A business case can be mystifying. For the case of web-based or E-HR business can be used to address all types of questions, for example: Do we really need a Web-Based solution? Do we need to implement employee or manager self services? Can we use our existing intranet for HR transaction? Are we going to use the existing legacy human resource system as the underlying database for web solution, or an Enterprise Resource Planning (ERP) System? Can we plan and implement a shared services group as part of the Web initiative? Should we go for one-vendor HR portal strategy, or should we go with a best-of-breed approach? A business case must always, built around objectives like type of business, financial, functional, operational, or some combination. Meaning we need to provide the business management with cost benefit and return on investment data in hard economic terms. How can E-HR help the organization in strategic role? To business, the core objective is to make more money. The concern and questions ask by management is how E-HR can help the business to reduce expenses or increase in their revenue strategically? (Marler, 2009) Questions on the mind of the management like, what can we gain from: Productivity savings Improve quality and reduced rework Sourcing Saving Make services more cheaply and higher quality Information System Saving Reduce the maintenance of existing systems Other Saving. Save the cost of material like paper, computer printout. But the most important aspect and core functions of E-HR strategic benefits can bring to an organization are: Recruitment What talent do we need? Sourcing and attracting Who is the right talent? Where is the right talent? How to attract the talent to joins us. Assessment and evaluation Identify, evaluate and select the right people we want. Hire What is the right offer that we can offer attracts the candidate to join the organization? Deployment Move people into the right position in the organization that can utilize their talent. Retention- how can we keep the talent invested, and engaged in the organization? In todays globalization competition, the strong demand for skilled workers, especially knowledge workers, also helps to accelerate the need for HRIS to assist in strategic role of HR. (Stone et al 2006) Conclusion The HR plays a very important role in any Origination, as well as HR builds a bridge between top management and employers. Nowadays there is a big competitive market for any organization. So they want to expand their organization up to certain level to meet their requirements. Once the organization grows the workload for HR will increase and they will be unable to manage all the work manually. So for avoiding this kind of situation in the organization they need an integrated system in their company. That time e-HR comes in the picture, which suits their needs, Such as Employee Self- Service (ESS) Managerial Self-Service (MSS) Management Information system (MIS) Developing human resources Changes in the role of the HR function The future of E-HR will become more sophisticated, and more individualized tools for both managers and employees. Improved decision making tools will benefit both the organizations and employee. (LengnickHall Moritz 2003) After implementation e-HR in any organization, company can easily save there cost. Because e-HR use enterprise and Internet, efficiently connect people such a way if gives all information they need. It also manages relationship, streamlines processes and improves the se of information to make strategic and operational decisions. E-HR or HRIS is all about connecting people customers, suppliers, employees with information. Its about making organizations more efficient and more profitable Word Count: 2550

An Investigation to Show the Effect of Temperature on Daphnia :: Papers

An Investigation to Show the Effect of Temperature on Daphnia Plan: I will submerge some daphnia contained in a test tube in water of differing temperatures and measure their subsequent heart rates. Hypothesis I think that the heart rate of the daphnia will increase up until around 40ËÅ ¡C at which point most of the daphnia's enzymes will have denatured and rate of metabolism will have stopped or decreased sufficiently to have stopped the daphnia's heart rate. Apparatus list Test tube Beaker Different temperatures of water Daphnia Pipette Stop clock Microscope Slide Safety Follow usual lab safety rules. There are no major safety considerations in this experiment as the daphnia aren't harmful and water above 40ËÅ ¡C will not be used. Method To determine if temperature does have an effect on the daphnia, I intend to carry out the following experiment. The experiment will involve measuring the cardiac activity of the daphnia at different temperatures, ranging from very cold (approx. 5 degrees Celsius) to quite warm (approx. 40 degrees Celsius). ÂÂ · A selection of similar sized/age Daphnia will be taken. ÂÂ · A variety of different temperatures of water will be set up, these temperatures will be kept constant whilst the daphnia are submersed in them. The temperatures will be set up by using ice to cool tap water down to lower temperatures and boiling water to heat it up. The temperature will be measured to within 0.1ÂÂ °C on a mercury thermometer to ensure accuracy. The temperatures will range from 10ÂÂ °C to approximately 40ÂÂ °C and it will be done at 5ÂÂ °C intervals. ÂÂ · The daphnia will be submersed in the water and left to equilibrate for 3 minutes, after this time one of the Daphnia will be removed and put onto a microscope slide, this will then be quickly put under the microscope. -1- ÂÂ · Under the microscope, the Daphnia will be observed for 20 seconds, this heart rate will be counted and recorded, this can the be

What are the primary perils of and salutary remedies for political powe

What are the primary perils of and salutary remedies for political power? Political power has been an issue plaguing man since the beginning of politics itself. How to gain it, how to hold it, how to properly use it, how to exploit it. Throughout time power has been exercised by those that hold it over those that do not. As with anything, problems are sure to arise. These problems call for solutions if peace is to be restored. The primary perils of political power are a strong desire to keep it, a devotion to anything other than justice, an unwillingness to stand for the right thing, and ruling in a merciless manner. The remedies of political power can be (but are not limited to) confidence that laws are just, a willingness to negotiate, the sharing of power, and staying strong in what is just and right. The first problem (or peril) of power is that those who posses it do not in any way wish to give it up. King stated that â€Å"Lamentably, it is an historic fact that privileged groups seldom give up their privileges voluntarily.† (King 68) This often causes a lack of willingness to negotiate with others. Mandela says of the white in South Africa â€Å"Whites had the highest standards in the world-and aimed to keep it that way.† (Mandela 367) There would be no negotiating on the part of the whites. They simply refused to assume the risk of losing what they held. â€Å"Creon will not listen to Antigone, nor does he listen to anyone else but his own inner demons.† (Mandela 456) By not listening to another, Creon threw negotiation by the wayside, which not only aided the corruption of his power, but ultimately lead to his demise. Even when negotiations are made, they must be acted upon, not simply spoken. The fact that King a... ... the devotion to agendas other than justice, the rejection of standing up for the right thing and no mercy are problems King and Mandela address. To remedy4hese perils, the two men suggest that those in power be sure that their laws are just, be willing to negotiate and share their power, and have the spirit to stand strong for what is just and right. Though a single problem can weigh down political power, no one solution can solve it. It must be a combination of these and/or many more in order to solve the true perils of political power. The truth is, when something it so highly desired, so highly revered such as political power, corruption lurks behind every corner. It is up to those in charge (as well as those that influence them to be sure that this power is not corrupted, not abused. This is the preservation of politics; this is the preservation of justice.

Project at Jamkash Vehicleades

A PROJECT REPORT ON â€Å"ORGANIZATIONAL CLIMATE STUDY & BUSINESS PROCESS† AT â€Å"JAMKASH VEHICLEADES Pvt. Ltd. † (KASHMIR) (Authorized Dealership of MARUTI SUZUKI) BY TANWEER AHMAD UNDER THE GUIDENCE OF PROF. SANDEEP LONDHE SUBMITTED TO â€Å"UNIVERSITY OF PUNE† In the partial fulfilment of the requirement for the award of the degree of Master of Business Administration (MBA) Through ASM’s Institute of Business Management and Research (I. B. M. R) Chinchwad, Pune 411019 Jamkash Vehicleades (Kashmir) Pvt. Ltd. (Authorised Dealers of MSIL)Hyderpora, By-pass Crossing, Srinagar, Kashmir- 190014 Ph. : 0194-2432680, 2435576 Fax: 0194-2435575 No. :Date: ___/___/______ TO WHOMSOEVER IT MAY CONCERN This is to certify that Mr. Tanweer Ahmad, student of Master of Business Administration (M. B. A) at Institute of Business Management and Research (I. B. M. R) Pune, Maharashtra, has completed his Summer Internship Project at our company from 10th of May 2012 to 19th of June 2012 i. e. 50 working days. During this period, he worked in various departments of the company.He studied the Organizational Climate & Business Process of Jamkash Vehicleades and also gave some recommendations for the improvement. He has an excellent command over the work and was found to be a dedicated, sincere and hardworking trainee during his training period with the company. We wish him all success in his future endeavours. Jamkash Vehicleades (Kashmir) Pvt. Ltd. [Mr. Irfan Ahmad Narworoo] CEO ACKNOWLEDGEMENT All Thanks to Almighty Allah who gave me intellect to study & prepare this Project Report.I express my sincere gratitude to Mr. Irfan Ahmad Narwaroo, Chief Executive Officer of Jamkash Vehicleades (Kashmir) Pvt. Ltd. for giving me the opportunity to do this study and undergo the process of learning. I thank him for all the trust and faith he posed in me and I only hope that I have been able to live up to his expectations. I would like to express my sincere gratitu de to Prof. Sandeep Londhe, my faculty guide who supported and guided me at each step to study and prepare this report. I would also like to thank Mr.Owais Ahmad Rather, my company guide, who guided and supported me in framing the questionnaire and interpretation of data& provided me with a clearer perspective of the Organizational Climate and Business Process of Jamkash Vehicleades by showing me practically and letting me interact with each and every department’s employees. My sincere thanks to Mr. Irfan Ahmad Parray (Sr. Marketing Manager) & Mr. Mushtaq Ahmad Wani (Institutional Sales Manager) who also co-operated & helped me in this project. Mr. Farhan Ahmad Najjar, Mr. Sajjad Ahmad _Deputy Managers in Corporate Sales & Mr.Aijaz Ahmad _Team Leader, also deserve unlimited thanks in whose presence I learnt a lot about marketing & selling the cars to the corporates during my field visits. I have no words to express my thanks to my sisters Nusrat Ahad and Nazima Ahad, who had been the source of inspiration, in decision making and in solving the complexities, which helped me to escalate and explore the ideas. My head bows with regards in front of my beloved Mother Miss. Rafiqa Banoo, whose blessings, financial and moral support helped me to complete this study.Last but not least I am thankful to all those who directly or indirectly supported me during this project. Tanweer Ahmad EXECUTIVE SUMMARY Project Title : Organizational Climate Study & Business Process Industry : MARUTI SUZUKI INDIA LIMITED Company : Jamkash Vehicleades (Kashmir) Private Limited. Chief Executive Officer : Mr. Irfan Ahmad Narwaroo Company Guide : Mr. Owais Ahmad Rather Faculty Guide : Prof. Sandeep Londhe Students Name : Tanweer AhmadObjectives: Under the guidance of my Company Guide: Mr. Owais Ahmad Rather following sub-projects were executed for the project. 1. Preparing a questionnaire tailored to the meet the needs of the organization and conducting the questionnaire on all staf f of Jamkash Vehicleades. 2. To understand the working environment of Jamkash Vehicleades 3. To understand the team/group dynamics of Jamkash Vehicleades: team formation, functions, coordination, and culture etc. 4. To study the existing HR manual / practices and suggest or recommend changes.Scope of the Study: The scope of the study was limited to the Head office at Hyderpora Byepass Srinagar and regional offices at Ganderbal and Kupwara. Methodology: The tools used were Questionnaire on Organization Climate Study and Business Process at Jamkash Vehicleades, semi-structured and un-structured interviews, discussion with the team members and leaders and regular observation of the work of the organization Sources of Data: Primary: Primary sources of data included interactions with CEO, Regional managers, employees, field staff and telephonic interviews with ex-employees. Secondary:Secondary sources of data were the annual reports and other publications of the organization. Insights of the organization: The organization has good collaborations with major stakeholders and has built good reputation in the sector. †¢ The organization has well defined HR policies, Norms and Rules. †¢ The organization has good systems of Finance, Reporting, Audit, Appraisal etc. †¢ The organization is expanding its operations in different corners of the valley & India. †¢ Certain activities are centralized at head office while other are being done at branches. †¢ Focus on capacity building of the staff.Their recruitment and training has special focus. Participation in decision making is encouraged. †¢ The CEO of the company is running the organization with full enthusiasm and energy. Conclusions and Recommendations: Conclusion: The data provided a description of a relatively young, well-educated and trained work force which received moderate levels of financial remuneration. The general picture emerging out of these findings indicate that overall a favour able climate exists in the organization. The organization has a pool of professionals which are working for a larger cause and meeting their professional satisfaction.However due to the rising prices there is a need to revise the financial policy relating to paradigm and accommodation on a regular basis. The organization shows great deal of transparency in decision making and shares information across levels. The management believes in having a participative approach to decision making. There is enough autonomy to perform one’s job. Also the organization offers enough scope for personal and professional growth. The leadership of the origination is approachable and is sensitive to the needs of the employees.At the same time there are roles and responsibilities to be performed and each one is held accountable for work. There is a great emphasis on capacity building and skill enhancement of the employees. As the organization is in its expansion phase, it promises its employees e nhanced roles and responsibilities. The organization needs to plan its manpower requirement in the teams so as to optimize the productivity. In case of employees having multiple reporting, job description should be decided jointly by the team leaders and made known to the employee.The organizational climate can become conducive to develop potential and competencies of the employees and provide opportunities for fulfilment. There is a need for an enhanced role of regional managers who should feel responsible for building a positive, motivating work culture which would ensure optimum utilization of the capabilities of the team members leading to self and organizational effectiveness. Recommendations: In the backdrop, certain areas were identified for improvement in the Organization and the findings were presented for the consideration of Jamkash Vehicleades for adoption.Following recommendations were made: 1. The policies of the employees regarding salary & benefit packages like T. A, D. A, Insurance and others, need to be revised and raised considering the rise in inflation rate and cost of living. 2. Work related stress was also found to be 34% in level 3 & level 4 employees. Thus there is a need to strengthen these levels in terms of recruitment, induction and job related support. 3. There should be a constant evaluation and review of various organizational events. There is a need of a monitoring system which could ensure timely completion of processes. . Higher level employees gave slightly more favourable ratings than lower level employees, thus there is a need to investigate and improve these levels. 5. As the HR department has recently been established the awareness level of HR policies among the employees is very low and even the HR Manual has been given to limited no. of persons, thus it is recommended to conduct programmes for every department separately to make them aware about the HR policies and what functions HR department performs. 6. Recruitment of sales force should be done very fairly and honestly.It needs to be improved through HR planning. Only the deserved candidates should be selected rather than on reference basis. 7. Highly qualified persons should be recruited especially M. B. A. ’s, M. Com’s, B. Com’s, and Graduates rather than 10th & 10+2, because they don’t have much exposure of the real corporate world. Also they don’t have much fluency in speaking English. 8. Grievance Addressal Cell to be started. 9. Defined Travel Policy to be implemented. 10. New joinees’ approval to be done at early basis rather than delaying for months. 11. Salary along with benefit packages as T. A, D.A and other incentives to be clubbed together & should be credited to bank account by 1st week of every month rather than delaying for long time. 12. KRA system should be conducted in a much better way to motivate the employees and reduce the Employee Turnover Ratio (ETR). 13. The compensation of em ployees needs to be raised according to profile, workload, efficiency, and work experience. 14. Rules should be made in consensus with employees’ welfare. 15. Focus on minimising the time for documentation process like RC Book, Insurance Policy, Bills and Promotional Gift vouchers and Offers etc. S. NO. CONTENTS| PAGE NO. | 1. | Introduction To The Topic| 9-11| 2. | Company Profile| 12-24| 3. | Industry Profile| 22-30| 4. | Scope Of Work| 31-32| 5. | Objective Of The Project| 33-34| 6. | Research Methodology| 35-40| 7. | Data Analysis & Interpretation| 41| 8. | Part-I (Business Process) | 42-53| 9. | Part-II (Organization Climate Study)| 54-77| 10. | Observations and Findings| 78-80| 11. | Limitations of study| 81-82| 12. | Suggestions and Recommendations| 83-85| 13. | Conclusions| 86-87| 14. | Bibliography| 88-89| 15. | Annexure| 90| TABLE/GRAPH NO. | CONTENTS| PAGE NO. | Table 1| Awards & Accolades| 16|Table 2| Annual Sales Of Jamkash For The Last Five Years| 20| Table 3| A nnual Purchase And Sales In True Value| 20| Table 4| Exchange Penetration Rate At Jamkash In TRUE VALUE| 20| CHAPTER -1 INTRODUCTION TO THE TOPIC The topic for my SIP has two two separate parts as _ â€Å"Organizational Climate Study† & â€Å"Business Process† of Jamkash Vehicleades (Kashmir) Pvt Ltd. These are introduced briefly as under: Organizational Climate Study Organisational Climate studies the employees' perceptions and perspectives of an organization. The surveys address attitudes and concerns that help the organization work with employees to instil positive changes.Organisational climate surveys increase productivity. Climate surveys give employees a voice to assist in making desired transitions as smooth as possible. It also serves as a basis for quality improvements. By identifying areas of inefficiency and acting on performance barriers identified by employees of all levels, an organization gains a fresh and different perspective. Survey analysis identifi es areas of employee satisfaction and dissatisfaction to facilitate management in the creation of greater workplace harmony and, therefore, increased productivity.Conclusions are drawn from the data, and recommendations are made to the management team. Additionally, climate surveys can set benchmarks for future surveys, which will allow more in-depth and time series analysis. Business Process Jamkash Vehicleades generates its revenue through different ways by which it has set an example of an emerging and successful business organization in the whole valley and has covered the maximum market share. With its effective implementation of innovative ideas ; promotional tools it succeeded in the establishment of new E-outlets in various districts of the valley.Nature of business: Dealership, Service Provider Processes: * Sale of New Cars (MARUTI SUZUKI Cars Only) * Buying and Selling of Pre-Owned Cars in TRUE VALUE (of any Company) * Services and Repairs Reason for selecting the topic: T here was a need to re-look the operational strategy and the internal systems to optimise the utilisation of resources particularly the human resources. It would help the organisation to harness the emerging opportunities and meet the upcoming challenges. For this purpose this study on Organisational Climate was undertaken.I selected this topic in order to learn the Marketing ; Selling process in the real corporate and gain some experience out of it so that I can get the best placement opportunities from the leading companies after seeing my experience in marketing ; sales. Apart from the sales I wanted to take a deep look into the Business Process of Jamkash Vehicleades so that it could help me in getting the better idea and insight of the business environment, how automobile companies generate their revenue. CHAPTER-2 COMPANY PROFILE JAMKASH VEHICLEADES (KASHMIR) PVT. LTD GENERAL INTRODUCTION:Jamkash Vehicleades is a unique and pioneering organisation working for near about a decad e in the valley with the maximum market share in its’ basket of achievements. It emerged to sell and serve the society with the quality products in Automobile sector initially in JAMMU ; KASHMIR. Jamkash Vehicleades is getting a number of opportunities and experiencing certain challenges in recent times. The opportunities include heavy demand for its services from other states and growing interest on the part of many locations to have E-outlets in those locations as well.To meet these demands and harness opportunities Jamkash Vehicleades moved to national and has opened new E-outlets at different locations recently. The challenges include; sustain and retain the higher position in the competitive market and create maximum employment opportunities for the local people. Another challenge is to compete with the competitors’ new product designs, quality services and promotional tools. BRIEF HISTORY * Jamkash Vehicleades, Kashmir is an authorized dealership of Maruti Suzuki India Ltd. * It Commenced business on 8th Aug 2003.Since then it has been providing best services to its customers. * In order to further reach to the rural customers of the Valley, it was the first dealership in J ; K to open E-outlets at Baramullah and Kupwara. * The Vehicleades Group is spread across 4 states (J;K, Punjab, Himachal and New Delhi) and 17 locations. * It sells more than 16,000 cars and services more than 125,000 cars annually. * Vehicleades is among the Top 5 Maruti dealers in the country. * Largest Dealer in Northern India. * It started  operations in 1987, with an employee strength of 15, which now stands at 2000 plus. The success is attributed to the loyal patronage of esteemed customers, supported by an excellent, dedicated team. Commitment towards Customer Care, time has been appreciated by MSIL, in the form of numerous awards. We say: ‘Think Maruti, Think Vehicleades' DEALERSHIPS Main Showroom * Jamkash Vehicleades, Hyderpora Byepass Srinagar, 2003 E -OUTLETS * Jamkash Vehicleades(Kmr), Baramullah (Opened on 1st Nov 2006, Average sale of 100 Vehicles, Showing tremendous growth YOY, inspite of being location susceptible to Militancy and frequent shutdowns) * Jamkash Vehicleades(Kmr), Kupwara Opened on 1st Aug 2009, Average sale of 30 Vehicles, Covering very difficult and terrorism infested areas. ) UP COMING OUTLETS * Jamkash Vehicleades(Kmr), Ganderbal * Jamkash Vehicleades(Kmr), Magam * Jamkash Vehicleades(Kmr), Bandipora CEO/MD of Jamkash Vehicleades (KMR) Pvt. Ltd. MR. IRFAN AHMAD NARWAROO * He was born in 1964, of an engineer father, and a Doctor mother. * He has done his engineering from National Institute of Technology (NIT), earlier REC. * Area of specialization was Civil engineering. Professionally, he started out as an embedded engineer, but his move into automobile industry has an interesting story behind it. It was soon after he finished his final exams in the year 1988, he along with his friends was selected for the Team Gypsy which was a rally programme of Maruti Udyog in collaboration with J;K Tourism. * At that time, there was no idea about the rallies; it was just that how to drive a car. In that rally, he achieved 3rd national rank and when he came back, Dr. Farooq Abdullah, the then Chief Minister appreciated the team and even took them along to Delhi. He made us to participate in couple of more rallies and in the same year, we again bagged 3rd National rank. † * That was the turning point of his life, when he achieved the same rank twice and at that time, he decided that he should carve his future in the automobile sector. He was given an authorization letter by Maruti Udyog to start an automobile centre. Jamkash Vehicleades, Hyderpora, Byepass, Srinagar Table 1 AWARDS ; ACCOLADES All India Dealers Conference Held At Pattaya, Thailand 2012BEST SERVICE AWARD BEST E-OUTLET IN THE COUNTRYAll India Dealers Conference Held At Macau In 2010 | | BEST CUSTOMER RETENTION| HIGHEST GROWTH ON HIGH BASE| | BEST SHOWROOM E – OUTLET (RUNNER UP)| | BEST SALES SATISFACTION FOR CITY| | BEST MARKETING INITIATIVES| All India Dealer Conference Held At Bangkok In 2009 | Fy-2008-2009 | | BEST PERFORMANCE IN SPECIAL SCHEMES BY A DEALER| | BEST EMPLOYEE RETENTION(RUNNER-UP)| | HIGHEST NO. OF M 800 SOLD| | HIGHEST GROWTH IN ALL MODEL DESPATCH| | HIGHEST GROWTH IN CLUB 500 DEALERS| All India Dealer Conference Held At Istanbul Turkey In 2008 | Fy-2007-2008 | | EXCELLENCE IN SALES(10000+ CLUB)| | EXCELLENCE IN SPARES PARTS HIGHEST MGA OFFTAKE PER VEHICLE(;8000 VEHICLES)| | EXCELLENCE IN SALES HIGHEST NO OF M800 SOLD| EXCELLENCE IN SERVICE-INNOVATIVE SERVICE   MARKETING| | EXCELLENCE IN MARKETING-MOST CONSISTENT ADVERTISING THROUGHOUT THE YEAR| All India Dealer Conference Held At Athens Greece In 2007 | Fy-2006-2007 | | BEST PERFORMANCE SPECIAL SCHEMES (RUNNER-UP)| | BEST MI PERORMANCE N2| | BEST PERFORMANCE IN RURAL MARKETING| COMPETITORS OF JAMKASH 1. Peaks Auto Pvt Ltd: MARUTI SUZUKI 7. Fairdeal Motors: TATA, Fiat 2. HIGHLAND : MARUTI SUZUKI8. K. C Motors: Chevrolet 3. K. C HYUNDAI: Hyundai 4. Ford : Ford 6. Ansari Toyota : Toyota DEPARTMENTS AT JAMKASH VEHICLEADESThere are ten departments in the organization: Admin HR SalesMarketing Service True Value Accessories Customer Care Insurance Maruti Driving School (MDS) BRIEF PERFORMANCE * Harnessed the huge potential of Kashmir market and started with an average sale of 250 vehicles and servicing load of 950. * Now selling on an average 400 vehicles and servicing load of 3800 vehicles. * Tie-ups with seven leading Insurance Companies. 1. National Insurance 2. New India Insurance 3. Bajaj Alliance 4. Royal Sundaram 5. Iffco Tokyo General Insurance . ICICI Lombard 7. Chola Mandalam * Excellent performance inspite of Kashmir problem, Terrorism and virtually a brokers Heaven. TRUE VALUE: Monthly Purchase: 30 – 40 vehicles (on average) Sale : 40 – 50 vehicles (on average) INSURANCE: INSURANCE: Month ly 2000 – 2500 cars are insured on average. PREMIUM: Rs. 1. 25 crore as total premium is paid to Insurance companies. CLAIMS: 700 claims/ month are entertained which costs Rs. 70 lacs. Cashless Facility: Under which only depreciation amount has to be paid by the customer at the time of claim. TABLE 2ANNUAL SALES OF JAMKASH FOR THE LAST FIVE YEARS YEAR| RETAILS of cars (in numbers) | April 2007 – March 2008| 3516 cars| 2008 – 2009| 3431 | 2009 – 2010| 3331| 2010 – 2011| 3979| 2011 – 2012| 3781| April – May 2012| 635| TABLE 3 ANNUAL PURCHASE AND SALES IN TRUE VALUE YEAR| PURCHASES| SALES| April 2007 – March 2008| 226| 220| 2008 – 2009| 191| 186| 2009 – 2010| 257| 242| 2010 – 2011| 303| 296| 2011 – 2012| 394| 374| April – May 2012| -| -| TABLE 4 Exchange Penetration Rate* at Jamkash in TRUE VALUE YEAR| %age| April 2007 – March 2008| 6. 02%| 2008 – 2009| 5. 99%| 009 – 2010| 10 . 92%| 2010 – 2011| 7. 04%| 2011 – 2012| 12. 25%| * Exchange Penetration: Customers sell their old cars to TRUE VALUE and buy new cars. CUSTOMER RETENTION Meaning: Customer Retention  is the activity that a selling organization undertakes in order to reduce customer defections. Successful customer retention starts with the first contact an organisation has with a customer and continues throughout the entire lifetime of a relationship. For that Jamkash Vehicleades organises different events, programs and customer meetings to build a lifelong relationship. e. g. Drawing Competition between Children of existing customers * Customers Meeting Day * Gift Ceremony * Teachers Day * Environment Day etc. How customers are retained in Jamkash Vehicleades Pvt. Ltd. * 72 Hr. ’s Post Sales Follow up * Internal Feedback Card * 15 Days Post Sales Follow up * 20 Days Home Visit * Organize Different types of Events day to day * Organize Customer Meets every month with different themes * If any complaint, resolution within 2-3 days with a proper format. * Average resolution time (ART) ;;; as less as possible * CC/1000 analysed on the monthly basisEVENTS ; PROGRAMS FOR CUSTOMER RETENTION AT JAMKASH VEHICLEADES Customers Meeting Customers Meeting Teachers Day Teachers Day Gift Ceremony Gift Ceremony Drawing Competition Drawing Competition CHAPTER-3 INDUSTRY PROFILE OVERVIEW OF AUTOMOBILE INDUSTRY Car manufacturing in India first began in late 1940s. Earlier a couple of cars made by foreign technology were manufactured in India. But now, cars made my Indian car manufacturers dominate the business. | |The future of car manufacturing in India is bright. Sensing this, foreign car manufacturers like Ford, Toyota, Hyundai, Suzuki, Honda and Skoda are spreading their base in the country. Domestic car manufacturers have also contributed to the growth of the automobile industry in India. REASONS OF GROWTH Economic liberalization, increase in per capita income, variou s tax relief policies, easy accessibility of finance, launch of new models and exciting discount offers made by dealers all together have resulted in to a stupendous growth of Indian Automobile industry. MARKET SHAREAutomobile industry of India can be broadly classified under passenger vehicles, commercial vehicles, three wheelers and two wheelers, with two wheelers having a maximum market share of more than 75%. Automobile companies of India, Korea, Europe and Japan have a significant hold on the Indian market share. Tata Motors produces maximum numbers of mid and large size commercial vehicles, holding more that 60% of the market share. Motorcycles top the charts of two wheelers with Hero Honda being the key player. Bajaj by far is the number one manufacturer of three wheelers in India.Passenger vehicle section is majorly ruled by the car manufacturers capturing over 82% of the total market share. Maruti since long has been the biggest car manufacturer and holds more that 50% of t he entire market. Global recession has impacted the Indian automobile industry also and can be seen clearly in the sales figures of the last financial year. Even then this industry has high hopes in 2009-2010; as banks have reduced loan interest rates and the major chunk of automobile customers belong to the middle income group who are becoming economically stronger with every passing day.POPULAR CAR MANUFACTURERS IN INDIA * Maruti Suzuki Ltd. : This is the first automobile company in the world to have an ISO 9000:2000 certificate. It has a joint venture with Suzuki Motor Corporation. The popular models of this group are Maruti 800, Alto, Swift, Wagon-R and Zen. * General Motors India: This global leader entered the Indian market as a joint venture with the C. K. now it is a fully owned subsidiary of the Birla Group. This group has also introduced cars like Chevrolet Optra and Chevrolet Tavera (MUV) in India. * Ford India Ltd. : It was originally an American company.It entered the I ndian market in the year 1988 and launched Ford Escort. The Ford Ikon launched in 2001 was a successful car in India. Other brands of Ford like Ford Fusion, Ford Fiesta, Ford Mondeo and Ford Endeavour also gained popularity in India. * Tata Motors Limited: It is India's largest automobile company, the largest commercial vehicle manufacturer, the second largest passenger car manufacturer in India and the fifth largest medium and heavy commercial vehicle manufacturer in the world. The popular brands of the company are Tata Indica, Tata Indigo, Tata Sumo and Tata Safari.Tata Nano: Recently Tata Motors launched India’s cheapest car Tata Nano in one lakh rupees. * Toyota Kirloskar Motor Ltd: With a joint venture with Toyota Motor Corporation Japan, the Kirloskar Group of India holds 89% equity of the company. The most popular brands of this group in India are Camry, Corolla, Prado and Innova * Fiat India Private Ltd: The Fiat India that belongs to the Fiat Auto Spa group of Italy gives world-class cars to the country. This group has entered the motor vehicle sector more than one hundred years ago and has earned fame not only in India, but also abroad.Besides ‘Uno', which is Europe's favorite car for the last two decades, the brands like Palio, Petra and Adventure have also become famous. * Hindustan Motors: This flagship company of the C. K. Birla Group was established by Mr. B. M. Birla. Some of the most popular brands of this car manufacturer are Ambassador, Contessa and Mitsubishi Lancer. Other remarkable brands of this company are Trekker, Porter and Pushpak. * Hyundai Motor India Ltd: Hyundai Motor India Limited (HMIL) is not only the second largest car manufacturer in India, but is also the fastest growing among the car manufacturers in India.The popularity of Santro, Getz, Accent, Elantra, Sonata Embera and Tuscon is proof of its success. The company is an ISO 14001. Maruti Suzuki India Limited is a publicly listed automaker in India. It is a le ading four-wheeler automobile manufacturer in South Asia. Suzuki Motor Corporation of Japan holds a majority stake in the company. It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India and on 17 September 2007, Maruti Udyog was renamed Maruti Suzuki India Limited.PROFILE Maruti Suzuki plant in Gurgaon Maruti Suzuki is one of India's leading automobile manufacturers and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned. Until recently, 18. 28% of the company was owned by the Indian government, and 54. 2% by Suzuki of Japan. The Indian government held an initial public offering of 25% of the company in June 2003. As of May 10, 2007, Govt. of India sold its complete share to Indian financial institutions. With this, Govt. of India no longer has stake in Maruti Udyog.Maruti Udyog Limited (MUL) was established in February 1981, though the actual production commenced in 1983 with the Maruti 800, based on the Suzuki Alto kei car which at the time was the only modern car available in India, its' only competitors- the Hindustan Ambassador and Premier Padmini were both around 25 years out of date at that point. Through 2004, Maruti has produced over 5 Million vehicles. Maruti’s are sold in India and various several other countries, depending upon export orders. Cars similar to Maruti’s (but not manufactured by Maruti Udyog) are sold by Suzuki and manufactured in Pakistan and other South Asian countries.The company annually exports more than 50,000 cars and has an extremely large domestic market in India selling over 730,000 cars annually. Maruti 800, till 2004, was the India's largest selling compact car ever since it was launched in 1983. More than a million units of this car have been sold worldwide so far. Currently, Maruti Alto and Alto K10 tops the sales charts a nd Maruti Swift is the largest selling in A2 segment. Due to the large number of Maruti 800s sold in the Indian market, the term â€Å"Maruti† is commonly used to refer to this compact car model.Till recently the term â€Å"Maruti†, in popular Indian culture, was associated to the Maruti 800 model. Maruti Suzuki India Limited, a subsidiary of Suzuki Motor Corporation of Japan, has been the leader of the Indian car market for over two decades. It’s manufacturing facilities are located at two facilities Gurgaon and Manesar south of New Delhi. Maruti’s Gurgaon facility has an installed capacity of 350,000 units per annum. The Manesar facilities, launched in February 2007 comprise a vehicle assembly plant with a capacity of 100,000 units per year and a Diesel Engine plant with an annual capacity of 100,000 engines and transmissions.Manesar and Gurgaon facilities have a combined capability to produce over 700,000 units annually. More than half the cars sold in India are Maruti cars. The company is a subsidiary of Suzuki Motor Corporation, Japan, which owns 54. 2 per cent of Maruti. The rest is owned by the public and financial institutions. It is listed on the Bombay Stock Exchange and National Stock Exchange in India. During 2007-08, Maruti Suzuki sold 764,842 cars, of which 53,024 were exported. In all, over six million Maruti cars are on Indian roads since the first car was rolled out on December 14, 1983.Vision The leader in the India Automobile Industry, Creating Customer Delight and Shareholder’s Wealth; A pride of India† We must be an internationally competitive company in terms of our products and services. We must retain our leadership in India and should also aspire to be among the global players. Mission To provide a wide range of modern, high quality fuel efficient vehicles in order to meet the need of different customers, both in domestic and export markets. To provide maximum value for money to their customers through continuous improvement of products and services.Maruti has a network of 391 sales outlets across 230 cities all over India. The service network covers 1,113 towns and cities, bolstered by 2,142 authorized service outlets. The company's change in strategy and emphasis on developing effective marketing communications was their highlights. Mr. Shinzo Nakanishi MD ; CEO Mr. D. S. Brar Director Mr. R. C. Bhargava Chairman Mr. Mavinder Singh Banga Director Mr. Tsuneo Ohashi Director Mr. Keiichi Asai Director Mr. Shinzo Nakanishi MD ; CEO Mr. D. S. Brar Director Mr. R. C. Bhargava Chairman Mr. Mavinder Singh Banga Director Mr.Tsuneo Ohashi Director Mr. Keiichi Asai Director MANAGING BODY PRODUCTS Maruti Suzuki offers 16 models of cars: 1. Maruti 800 2. Omni 3. Alto 4. Wagon R 5. A Star 6. Versa 7. Ritz 8. Gypsy 9. Zen Estilo 10. Ertiga 11. Swift 12. Swift Dzire 13. Eeco 14. SX4 15. Grand Vitara 16. Kizashi Swift, Swift Dzire, A star and SX4 are manufactured in Manesar, Grand Vitara imported from Japan as a completely built unit (CBU), remaining all models are manufactured in Maruti Suzuki's Gurgaon Plant. Suzuki Motor Corporation, the parent company, is a global leader in mini and compact cars for three decades.Suzuki’s technical superiority lies in its ability to pack power and performance into a compact, lightweight engine that is clean and fuel efficient. Maruti is clearly an â€Å"employer of choice† for automotive engineers and young managers from across the country. Nearly 75,000 people are employed directly by Maruti and its partners. FACILITIES Indian Four Wheeler Industry The Four-Wheeler Industry in India has not quite matched up to the performance of its counterparts in other parts of the world. The primary reason for this has been the all-pervasive regulatory atmosphere prevailing till the opening up of the industry in the mid-1990s.The various layers of legislative Acts sheltered the industry from external competition for a long tim e. Moreover, the industry was considered low-priority as cars were thought of as unaffordable luxury†. Post Liberalization, the car market in India have been in a burgeoning stage with all types of cars flooding the market in order to meet the demands of Indian customers who are increasingly exposed to state of the world automobiles and want the best when it comes to purchasing a car. It is expected that by 2030, the Indian car market will be the 3rd largest car market across the globe.The main encouraging factors for the success story of the car market in India are the increase in the opportunity for new investments, the rise in the GDP rate, the growing per capita income, massive population, and high ownership capacity. The liberalization policies followed by the Indian government had been inviting foreign players to participate in the car market in India. The recent trend within the new generation to get work in the software based sector has led to the rise in the income le vel and change in the lifestyle significantly, which has further led to the increase in the demand for luxurious cars among them.The car Market in India is crowded with all varieties of car models like the small cars, mid-size cars, luxury cars, super luxury cars, and sports utility vehicles. Initially the most popular car model dominating the Car Market in India was the Ambassador, which however today gave way to numerous new models like Hyundai, Honda, Mercedes-Benz, BMW, Bentley and many others. Moreover, there are many other models of cars in the pipeline, to be launched in the car market in India. Some of the leading brands dominating the car market in India at present are Hindustan Motors, Reva Electric Car Co. Fiat India Private Ltd. , Daimler Chrysler India Private Ltd, Ford India Ltd. , Honda Siel Cars India Ltd. , General Motors India, Hyundai Motors India Ltd. , Skoda Auto India Private Ltd. , and Toyota Kirloskar Motor Ltd. Since the demand for foreign cars are increasin g with time, big brands like Mercedes Benz, Volkswagen, Aston Martin, Ferrari, and Rolls-Royce have long since made a foray into the Indian car market. Facts about Indian Car Market: Although the Indian automobile industry has come a long way since the deregulation in 1993, India does not rank well among its global eers in many respects, viz. , the contribution of the sector to industrial output, number of cars per person, employment by the sector as a percentage of industrial employment, number of months' income required to purchase a car, and penetration of cars. Figure:- Passenger vehicle stock per 100 people India is far behind from other countries with just 6. 9 cars per 100 persons, while Unites States has 76. 9 cars on per 100 persons. Among developing countries, Russia also stands ahead than India and China with 16. 3 cars per 100 persons.Two things that stunted growth of the Indian automobile industry in the past have been low demand and lack of vision on the part of the or iginal equipment manufacturers (OEMs). However, the demand has picked up after the liberalization of the regulatory environment, and global OEMs who enjoy scale economies both in terms of manufacturing and research and development (R;D) entered the Indian market. This has resulted in a significant shift in the way business is conducted by suppliers, assemblers and marketers. CHAPTER-4 SCOPE OF WORK SCOPE OF WORK: The scope of the study was limited to the Head office: at Hyderpora Byepass Srinagar, ; Not for * Regional offices: at Baramullah, Kupwara and * Recently started E-outlets: at Ganderbal, Bandipora, and Magam. This study will definitely help me in gaining the experience and getting the exposure of the Real Corporate World and lastly it will help me in achieving some mastery over the marketing. CHAPTER-5 OBJECTIVE OF THE PROJECT WORK OBJECTIVES OF THE PROJECT: 1. 1 PRIMARY OBJECTIVE: * To get familiar with ‘How the Corporate works’ * To study about the Organizati on climate. * To study the overall Business Process of Jamkash Vehicleades. To analyse the organisation’s current position in the competitive market. 1. 2 SECONDARY OBJECTIVE: * To gain the experience and get the exposure of the Real Corporate World. * To make the study a success for the organisation in bringing some positive change. * To forward the complaints of customers to Service Manager and CRM. * To know the expectations and suggestions of the customers towards improvements in the car and after sale service. * To know the satisfaction level of employees as well as customers of Jamkash Vehicleades. CHAPTER-6 RESEARCH METHODOLOGY 6. 1 WHAT IS RESEARCH?Research is creative work undertaken systematically to increase the stock of knowledge, including knowledge of humanity, culture and society, and the use of this stock of knowledge to devise new applications. It is used to establish or confirm facts, reaffirm the results of previous work, solve new or existing problems, sup port  theorems, or develop new  theories. A research project may also be an expansion on past work in the field. To test the validity of instruments, procedures, or experiments, research may replicate elements of prior projects, or the project as a whole.The primary purposes of   basic research are documentation,  discovery,  interpretation, or the  research and development  of methods and systems for the advancement of human  knowledge. Approaches to research depend on  epistemologies, which vary considerably both within and between humanities and sciences. There are several forms of research: scientific, humanities, artistic, economic, social, business, etc. 6. 2 MEANING: Research in common parlance refers to a search for knowledge. Research can also be defined as a scientific search for pertinent information on a specific topic.In fact, research is an art of scientific investigation. Some people consider research a movement from known to the unknown. It is actua lly a voyage of discovery. 6. 3 DEFINITION: A broad definition of research is given by Martin Shuttle Worth – â€Å"In the broadest sense of the word, the definition of research includes any gathering of data, information and facts for the advancement of knowledge. † Another definition of research is given by Creswell who states – â€Å"Research is a process of steps used to collect and analyse information to increase our understanding of a topic or issue†.It consists of three steps: Pose a question, collect data to answer the question, and present an answer to the question. The Merriam-Webster Online Dictionary defines research in more detail as â€Å"a studious inquiry or examination; especially   : investigation or experimentation aimed at the discovery and interpretation of facts, revision of accepted theories or laws in the light of new facts, or practical application of such new or revised theories or laws†. 6. 4 WHAT IS RESEARCH METHODOLOG Y? Methodology  is generally a guideline system for solving a problem, with specific components such as phases, tasks, methods, techniques and tools.It can be defined also as follows: 1. â€Å"the  analysis  of the principles of methods, rules, and postulates employed by a discipline† 2. â€Å"the systematic study of methods that are, can be, or have been applied within a discipline† 3. â€Å"the study or description of methods†. A methodology can be considered to include multiple methods, each as applied to various facets of the whole scope of the methodology. The research can be divided between two parts; they are qualitative research and quantitative research. 6. 5 RESEARCH PROCESS:Research is often conducted using the hourglass model structure of research. The hourglass model starts with a broad spectrum for research, focusing in on the required information through the method of the project (like the neck of the hourglass), then expands the research in the form of discussion and results. The major steps in conducting research are: * IDENTIFICATION OF RESEARCH PROBLEM * LITERATURE REVIEW * SPECIFYING THE PURPOSE OF RESEARCH * DETERMINE SPECIFIC RESEARCH QUESTIONS OR HYPOTHESES * DATA COLLECTION * ANALYSING AND INTERPRETING THE DATA * REPORTING AND EVALUATING RESEARCHThe steps generally represent the overall process; however they should be viewed as an ever-changing process rather than a fixed set of steps. Most researches begin with a general statement of the problem, or rather, the purpose for engaging in the study. The literature review identifies flaws or holes in previous research which provides justification for the study. Often, a literature review is conducted in a given subject area before a research question is identified. A gap in the current literature, as identified by a researcher, then engenders a research question. The research question may be parallel to the hypothesis.The hypothesis is the supposition to be tested . The researcher(s) collects data to test the hypothesis. The researcher(s) then analyses and interprets the data via a variety of statistical methods, engaging in what is known as  Empirical research. The results of the data analysis in confirming or failing to reject the  Null hypothesis  are then reported and evaluated. At the end the researcher may discuss avenues for further research. Methodology Under the methodology, the first challenge was to choose a framework and accordingly choose the other criteria like data sources and tools to collect the data. ) Framework Used for Organisational Understanding There are several frameworks, which can be applied to study organisation climate. Some of these are * Litwin ; Stringer, (1968)- organisational attribute approach * Schneider and Barlett (1968,1970)-individual attribute approach Litwin ; Stringer, (1968) has given a macro perspective of analysing the organisation. According to them, â€Å"Climate can be defined as the perc eived attributes of an organisation and its sub-systems as reflected in the way an organisation deals with its members, groups and issues†.The emphasis is on perceived attributes and the working of sub-systems. This frame work emphasises on motivational linkages and seems to be quite relevant for studying organisational climate. Litwin ; Stringer, (1968) Model: A brief†¦ The framework considers six motives relevant for organisational climate. 1. Achievement – this motive is characterised by concern for excellence competition against standards set by others or by oneself, the setting of challenging goals for oneself, awareness of the obstacles that might be encountered in attempting to achieve these goals, and persistence in trying alternative paths to one’s goals. . Influence – this motive is characterised by a concern for making an impact on the others, a desire to make people do what one thinks is right and an urge to change situations and develop p eople. 3. Control – this is characterised by a concern for orderliness, a desire to be and stay informed, an urge to monitor events and to make corrective action when needed, and a need to display personal power. 4. Extension – this is characterised by a concern for others, interest in super ordinate goals, and an urge to be relevant and useful to large groups, including society as a whole. . Dependency – This motive is characterised by a desire for the assistance of the others in developing oneself, a need to check with significant others (those who are more knowledgeable or have a higher status, experts, close associates and so on), a tendency to submit ideas or proposals for the approval, and an urge to maintain a relationship based on the other person’s approval. 6. Affiliation – this is characterised by a concern for the establishing and maintaining close personal relationships, and emphasis on friendship, and a tendency to express one’ s emotions.Schneider and Barlett (1968, 1970)-individual attribute approach Schneider and Barlett view organisational climate as perceptual as well as an individual attribute. Climate in this approach is viewed as summary or global perception held by individuals about their organisational environment. Some of them are encompassed by the work environment scale developed by Moos in 1994. It includes various broad dimensions like Involvement, Co-worker, Cohesion, Supervisor Support, Autonomy, Task Orientation, Work Pressure, Clarity, Managerial Control, Innovation, Physical Comfort and others.The summary perceptions of all the individuals taken together reflect an interaction between personal and organisational characteristics, in which the individual by forms climate perceptions. This paper basically tries to understand the organisation on the basis of individual attribute approach. b) Data sources and tools used 1. Primary Sources: Primary sources of data included interactions with C EO, regional managers, employees, field staff and telephonic interviews with ex-employees. Tool used: * Structured Questionnaire * Interaction with the EmployeesConducting Organisational Climate study required the preparation of a detailed questionnaire which could capture all possible areas of satisfaction and dissatisfaction of employees. For this I circulated questionnaires to all Jamkash Vehicleade’s employees and mentioned the objectives of my study. I highlighted some points which could help employees in knowing about the importance of organisational Climate study. This was to create awareness among the employees about the study being conducted and how important their participation is, to make the study a success for the organisation in bringing some positive change.The questionnaire included 24+12 questions on separate topics (Annexure 1- Part One ; Part Two). There were questions on a 5 point scale, where 1 was the least satisfaction level and 5 was the most satisfact ion level. There were also some open ended questions and objectives (Yes/No) questions. The questionnaire was tailor made to meet the needs of the organisation. Questions on HR issues formed major part of the survey. I personally met with all Jamkash Vehicleades employees requested them to fill it on the spot. Receptivity to participating in the survey varied tremendously.Since the process was confidential most of the employees still did not want to mention their names/ positions. However some of them freely gave their responses. To understand the organisation climate from a macro perspective I mostly interacted with the senior staff and CEO of the organisation. In order to understand the group dynamics I attended the various training programs organised at various clusters where I met many officials and beneficiaries and tried to get a holistic understanding of the organization in which few dynamic personalities were: Mr. Owais Ahmad Rather (Human Resource Manager)Mr. Mushtaq Ahmad Wani (Institutional sales Manager) Mr. Peer Firdous Ahmad (DGM Marketing ; Sales) Mr. Irfan Ahmad Parray (Sr. Marketing Manager) Mr. Sajjad Ahmad (Deputy General Manager, Marketing) and many distinguished personalities. In the process, personally I also met with all employees of the organisation and interacted with them. 2. Secondary sources: The major sources of secondary data were the documents and records of the organization, the annual reports and the literature review. CHAPTER-7 DATA ANALYSIS ; INTERPRETATION Part-I Business Process OfJamkash Vehicleades FOR SALES 1. Were the following things available at Jamkash Showroom? Tick Yes/ No. Particulars| Yes| No| Product Information:| 20| -| Price List:| 20| -| Broachers/ Catalogues:| 17| 3| Display Car:| 16| 4| Friendly Environment:| 14| 6| Proper Seating Arrangement:| 20| -| Interpretation: Overall maximum number of customers agree with the statement that all the things were available at Jamkash Showroom. It can be understood from the analysis that Jamkash is progressing and winning the hearts of the customers through new innovations and attractive tools. . Was the test drive of your car readily available at Jamkash? Options| Results| Yes| 12| No| 8| Total| 20| Interpretation: Out of the total sample size 60% said that the test drive of their vehicle was available at Jamkash Vehicleades. However, the remaining 40% had not taken a test drive. The reason being; they had purchased their vehicles during the time of protests and strikes in Kashmir Valley. So it was not possible to give a test drive of the vehicles freely. 3. Was the car delivered to you at the promised date and time? Options| Results| Yes| 17|No| 3| Total| 20 | Interpretation: Majority of the customers are happy for car delivery on time 85% of the customers agree with the statement. However only 15% don’t agree with this. The reason might be strikes and protests at the time of delivery of the vehicle. 4. How would you rate the overall Jamk ash’s Sales Executives ; Insurance Executives about product knowledge, behaviour, and approach till the delivery of your new car? Particulars| Results| | Excellent| 6| | Good| 11| | Average| 3| | Bad| -| | Very Bad| -| | Total| 20| | Interpretation:Overall maximum customers rated the Jamkash Staff and executives as good. Some rated them as excellent while some rated as average. 55% rated as Good, 30% rated as excellent, and 15% rated them as average. It can be imagined and realised that no customer rated the Jamkash executives as bad or very bad; it clearly states that the employees of Jamkash Vehicleades are very much experienced and knowledgeable without giving any chance of complaint to customer(s). 5. Do you think that the time taken for service / repair was sufficient / reasonable? Options| Results| Yes| 17| No| 3|Total| 20| Interpretation: Jamkash Vehicleades is considered as No. 1. Service provider in the whole valley. It is the only dealership in the whole valley that has its’ service centres in other districts also. So the organization has covered the maximum market of the valley. From the survey it was found that 80% of the customers were satisfied with the service of Jamkash Vehicleades. Exception is of only few customers which will not be considered. FOR SERVICE 6. At the time of the delivery of serviced car, was the Service Advisor present? Options| Results| Yes| 15| No| 5|Total| 20| Interpretation: After purchasing a vehicle, at the time of delivery, presence of service advisor is very important. He makes the customer aware about Do’s ; Don’ts and gives him all the necessary information about the service timings and generally trains him for minor repairs of the vehicle himself in case of emergency. 75% said that the Service Advisor was present at time of delivery. Only 25% do not agree with this. 7. Did you receive any phone call from Jamkash before and after servicing of your vehicle? Options| Results| Yes| 20| No| -| Total| 20| Interpretation:Jamkash Vehicleades is very much effective in follow-ups of the customers. It is one of the tools for Customer Retention. For that Jamkash customer care calls the customer before and after the service to make them aware about the servicing dates and other issues. From the data collected after survey it was seen that the customer follow-up process is 100% done fairly ; effectively at Jamkash. 8. Are you satisfied after servicing your car at Jamkash Vehicleades’ workshop? Options| Results| Yes| 16| No| 4| Total| 20| Interpretation: 80% of the customers are satisfied with the services of Jamkash Vehicleades.The reason behind that is: Jamkash is having qualified and experienced workforce in the concerned departments; Workshop, Body Shop as well as front office where claims are entertained. 9. How would you rate the overall Jamkash’s Workforce ; Service Supervisor/Advisor about product knowledge, behaviour, and approach till the delivery of your s erviced car? Particulars| Results| | Excellent| 7| | Good| 11| | Average| 2| | Bad| -| | Very Bad| -| | Total| 20| | Interpretation: Maximum customers of Jamkash rated the workforce and Service Advisor as good.Some rated them as excellent while some rated as average. 55% rated as Good, 35% rated as excellent, and 10% rated them as average. It clearly states that the workforce of Jamkash Vehicleades is very much experienced and educated in their field without giving any chance of complaint to customer(s). ? 10. Have you planned to repurchase a car from Jamkash Vehicleades in future again? Options| Results| Yes| 10| No| 10| Total| 20| Interpretation: As such every customer of Jamkash is satisfied with its Quality sale and Service. But the 50% of them have not decided to repurchase the new car from Jamkash only.The reason might be the best deigns and offers given by the competitors can deviate the attention of the customers from MARUTI products. 11. Any Complaints/ Suggestions: i Time taken for servicing the vehicle should be reduced. ii Approval of car loan should be done very quickly. iii Documentation Process should be done very fast. iv Some discounts and offers should be given also on services. v As such there is no problems with the servicing but the time taken is much so number of workers and mechanics should be increased to distribute the workload and get the customer’s car serviced quickly. i Complaints or grievances of the customers should be addressed and resolved immediately to save the precious time of the customers. Part-II Organizational Climate Study HR POLICY: Q. 1. The recruitment process at Jamkash Vehicleades is fair? Options| Results| Yes| 26| No| 4| Total| 30| Interpretation: The recruitment process at Jamkash Vehicleades is very fair as 87 % of the employees of the organization agree with the statement. Whereas from the 13% of the employees who were against the statement I asked the reason, they replied that the recruitment process t akes place on the personal reference basis in Jamkash.However from the survey it is clear that the major number of the employees is in favour of the statement and thus the recruitment process at Jamkash Vehicleades will be considered as fair. Q. 2. Have you been given the HR Manual, its hardcopy/ softcopy? Options| Results| HR Manual Given| 13| HR Manual Not Given| 17| Total| 30| Options| Results| HR Manual Read| 9| HR Manual Not Read| 21| Total| 30| Interpretation: From the survey it was seen that only 43% of the employees have been given the HR Manual whereas the major number of employees i. e. 7%, have not received the same. Among the receivers only 9 persons (30%) have read it and the rest 70% are not aware of it. Although the majority of the employees are not aware about the HR manual and the Rules therein but still I found the good Co-ordination and Co-operation among the employees and all the processes were going on very smoothly. It is because all the employees belong to rel igious families. Q. 3. Are you satisfied with your current working conditions in Jamkash Vehicleades? Options| Results| Yes| 19| No| 11| Total| 30| Interpretation:Jamkash Vehicleades has set its own example of its Quality Sale ; Service and has covered the maximum market share in the whole valley. It could be imagined that the employees of Jamkash are hardworking and dedicated. Survey has brought in front, the responses of the employees of Jamkash regarding their satisfaction level in the organization. 63% of the employees are satisfied with the current working environment of Jamkash Vehicleades. Whereas 37% of the employees reasoned their dissatisfaction that they are not satisfied with the salary and other benefits. Q. 4.I am aware about the insurance, income tax and provident fund policies of the organization: Options| Results| Yes| 22| No| 8| Total| 30| Interpretation: Maximum number of employees at Jamkash Vehicleades are very well aware about their insurance, income tax and pr ovident fund policies. As per the survey conducted it was found that 73% employees are aware about it and only 27% are not. The reason of the latter might be that they are new to the organization recruited recently and have not got enough information so immediately. Column1| Column2| 1. Strongly disagree| 6| 2. Disagree| 3| 3. Neither agree nor disagree| 4| . Agree| 13| 5. Strongly agree| 4| Total| 30| ENVIRONMENT: Q. 5. My work area offers me clean, comfortable, supportive and well organised working environment: Interpretation: 44% of the employees agree with the statement that their working environment is clean, comfortable and well organized. If we combine the above data we get that 57% are in favour of the statement and only 30% are against. Only 13% neither agree nor disagree with the statement that means they find their places clean and comfortable sometimes and sometimes not. Q. 6. My work environment is unclean and stressful: Ranking| Results| 1.Strongly disagree| 6| 2. Disa gree| 5| 3. Neither agree nor disagree| 9| 4. Agree| 5| 5. Strongly agree| 5| Total| 30| 66% disagree 66% disagree Interpretation: From the data it is clear that 66% of the staff disagree with the statement as they find their work place and surrounding environment clean, comfortable and unstressful. Jamkash Vehicleades has recruited the sweepers for every department who frequently clean the work area with the latest technological sweeping equipments. Also every employee takes it as his responsibility to keep his work area and whole department clean ; good-looking. Q. 7.Innovations/new ways of doing things are appreciated and liked by team leaders: Ranking| Results| 1. Strongly disagree| 2| 2. Disagree| 9| 3. Neither agree nor disagree| 4| 4. Agree| 10| 5. Strongly agree| 5| Total| 30| Interpretation: Innovation and New Ideas are the keys for the success and growth of any organization. Jamkash Vehicleades also consider employee’s suggestions and ideas as an asset for the benef it of the organization. After survey it was found that 50% of the employees agree that their proposals of new ways of doing things and innovative ideas are appreciated by the team leaders and senior management.Whereas only 37% of the employees disagree with the statement. 13% of the employees are neutral in their response. MANAGEMENT EFFECTIVENESS: Ranking| Results| 1. Strongly disagree| 3| 2. Disagree| 8| 3. Neither agree nor disagree| 2| 4. Agree| 12| 5. Strongly agree| 5| Total| 30| Q. 8. I can communicate easily ; effectively with senior management and forward my grievances/ complaints regarding my work: Interpretation: Communication means sending and receiving the information to and fro. The better the communication process the better would be the results thereafter.As if Jamkash Vehicleades has a very good communication system through which every employee can communicate with his colleagues and the senior management easily and forward his grievances / complaints. After the sur vey I also found that the maximum number of employees at Jamkash say that they can approach and communicate with the seniors easily in case of any difficulty. 57% agree with the statement, 37% disagree and only 6% are neutral. Q. 9. I am treated with respect by the management and acknowledge me for my contribution when organisations goals and objectives are achieved: Ranking| Results| 1. Strongly disagree| 4| 2. Disagree| 3| . Neither agree nor disagree| 5| 4. Agree| 11| 5. Strongly agree| 7| Total| 30| Interpretation: Respect is the key factor for job satisfaction in the organization. â€Å"Respect Others You Will Be Respected† is a true proverb, but in addition I want to say, â€Å"Respect Others and Get Things Done Easily†. If the seniors in the company give respect to their juniors/ subordinates they will in turn give more respect and better results afterwards and also will get satisfied with their job as their social need got fulfilled. Here at Jamkash Vehicleades also I found that each and every employee is being respected and honoured by the seniors.Not only this CEO Mr. Irfan Ahmad and General Manager Col. Ayoub Khan personally interact with the employees frequently and treat them with respect and honour. 60% of the employees of Jamkash Vehicleades agree that they are respected by seniors. Q. 10. Management keeps all the necessary resources ready for me at every time: Ranking| Results| 1. Strongly disagree| 4| 2. Disagree| 7| 3. Neither agree nor disagree| 5| 4. Agree| 11| 5. Strongly agree| 3| Total| 30| Interpretation: Management in Jamkash Vehicleades is very good and has satisfied the majority of employees’ population so far.The above data shows it clearly that 57% of the staff agree with the statement. Whereas, 36% of staff disagree and only 17% are neutral. COMPETENCY: Q. 11. I find my job Challenging: Ranking| Results| 1. Strongly disagree| 5| 2. Disagree| 3| 3. Neither agree nor disagree| 2| 4. Agree| 11| 5. Strongly agree| 6| Total| 30| Interpretation: Everybody wants to get a job that best suits him, in a well reputed company so as to satisfy his social and esteem needs. With such a vision and mission, Jamkash Vehicleades provides job opportunities for the local people.Majority of the people after selection found their job, work environment and the climate in the organization challenging ; on top level than other companies in the valley. 66% of the employees found their job as challenging; only 27% disagree with the statement. Q. 12. I have attended Staff Development Programmes