Assesstment of Lille Tissages, S.A. It is thelargestfirm in its segment of the industry. It isfinancially strongand faces weaker competitors. It isexpandingand needs capital. It recentlyraisedthe price if particular 345 to queue up markup to early(a) fabrics in its product line. Is L.T. really a price drawing off card? Followers are not celebrateing Perhaps involvement are confused Or perhaps they only go with when L.T. charges low prices. Market Share compend The market isestimatedto reach 700,000 meters. The miscue generatepredictionson the market shares for differentcombinations of prices offered. Market Share Analysis Demand issensitiveto prices. When competitors aerated a lower price L.T.s share shrunk from 35% to20%. live Analysis Are all these be reallyvariablefor the end product of Item 345? live Analysis Only variable costs arerelevantfor pricing decisions. Departamental Indirect expenditure is FF 300,000 at all proceeds volumes, i.e., it is a fixed cost. oecumenic Overhead and Selling and administrative Expense are each applied to Item 345 utilise a percentage of other costs. They are being allocated on an arbitrary basis and severally of the descale of production if Item 345. Remember, for instance, that sales force was on straight salaries and they sold the social unit line of products of Lille Tissages.

toll Analysis unit costs arenot independentof the scale of production. Actually, the average cost function isU-shaped. Cost Analysis FFmeters 150,0006.39 AC Profitability Analysis This is the initial price combinat ion tho not the onlypossible strategy of th! ese firms! Profitability Analysis Answer to forefront 2:L.T. prefers ahighFF 20 price. The softer price competition helps L.T. to increase its market share. Pricing Analysis for Competitors We need to make some base assumptions: Market surface for Item 345 is700,000meters in 2004. Competitors are slight efficient (as tell in the case). Lets fall upon an...If you want to express a full essay, order it on our website:
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