Pizza.marketing planning

Table of Contents         Section Page 1.0         Executive epitome                  1.1 Goals 2.0          market Outlook          3.0         Situational analytic thinking          4.0         Competition depth psychology          5.0         Product/Service Solution          6.0          object glass commercialize Analysis          7.0         Target Market Segmentation strategy          8.0         Market Share          9.0         Marketing Implementation outline          10.0         promotional dodging                  10.1 Advertising         10.2 Sales Promotion         10.3 Public Relations         10.4 personal S elling         10.5 Direct Marketing         10.6 selling Materials         10.7 Media Alternatives 11.0         Follow-through Strategy          1.0 Executive Summary pizza is a favorite provender among many Americans. In fact, it is estimated that each United States citizen consumes approximately 20 pounds of pizza per year. Pizza is acquired primarily from restaurants and grocery throw ins. market store pizzas are generally fixed, and provide for a quick, genial meal that can be made at home. The healthful flash- gelid pizza mart is a contemporary and free-enterprise(a) market, which style that it allow require advanced trade and marketing communication. Sunny Inc is plan to introduce a pizza in the healthy frozen pizza market by develop a character harvest-time derived from an immense amount of consumer input.

The product will be called 123 Pizza, and will be marketed as a premium, low-calorie, healthy frozen pizza. 1.1 Goals -         Generate new income for Sunny Inc by increasing market share by 20% indoors iodine year. -          accomplish a 40% trial of the mastermind market. -          bring home the bacon 80% product awareness. -         Become the number one frozen, low-calorie, healthy pizza in the market within 18-24 months. -         Achieve sales revenues of $15,000.000 in first-year markets. -         Achieve a 10% annual emergence rate in real earnings. 123 Pizza will make its goals by introducing a product that will provide a healthy, qual ity tasting, low-calorie, frozen pizza for consumers at a toll below its competitors. The company complimentss to have an entry... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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