Mecca Cola :: essays research papers

MECCA-COLA A MESSAGE IN A storeThere is no denying that Mecca-Cola is a political product. Commercially, its capitalizing on the evolution anti-American sentiment. The interesting part, which probably no one has ever through with(p) before, is the fact that the founder is making a political statement as well as embracing separates with the same attitude through a consumer product. At some level it looks ironic that an anti-American movement takes roll in the very byproduct of American market-gardening however, this is also facial expression that not all about America is bad. Its not the culture that is being fought, but rather the politics. And Mecca-Cola fights by trying to provide moral sense to its consumers, to provide meaning in consumerism (buvez engag).Mecca-Cola was born as a reception to the anti-American sentiments, and it primarily conjures to consumers who support American brands boycott campaign. Entry consumers ar primarily Muslims, with the product first bei ng distributed in small pagan shops in Muslim areas. While Mecca-Cola may continue to appeal to Muslim consumers, its policy to give profits for charity may appeal to other engaged consumers. By arrangeing itself as the non-American substitute(a) of a cola, Mecca-Cola flat challenged Coca-Cola and Pepsi as the American products. However, as in Mathlouthi idealism, Mecca-Cola will keep the rivet on providing an alternative cola drinks, not directly challenge those great(p) players as competitors. Now that Mecca-Cola has successfully initiated a new segment of alternative cola, its real competitors are the other alternative cola that position themselves as a product for Muslims while also offering bodily social responsibility like Mecca Cola. Among the major competitors are ZamZam Cola, Qibla-Cola, Muslim Up and Arab Cola. The launch of Mecca-Cola was a success, perhaps because it is providing a fresh alternative to park consumerism, while using political and social charity le veraging advantages. Nevertheless, Mecca-Cola is open to competition (specific target base, low entry barrier for me-too products), and its positioning appeal may wear out if world politics change. Mecca-Cola could be a sustainable business if it emphasizes on universal values that appeal to a broader, sustainable consumer base, rather than just another Anti-America alternative product. Mathlouthi and Mecca ColaTaufik Mathlouthi is a Muslim, Tunisian-born French entrepreneur. His exceptional entrepreneurship mindset, along with his involvement in social issues and a sense of pride for his origins, forms the right chemistry that led to the birth of Mecca Cola.Mathlouthi is by nature an involved and exploring individual.