An essay about transformation by theatre in Shakespeares The Tempest. Transformation of Prospero, of the audience and of Shakespeare himself

An essay about transformation by theatre in Shakespeares The Tempest. Transformation of Prospero, of the audience and of Shakespeare himself 1. The Transformation of ProsperoIn Shakespeare's "The Tempest" the figure of Prospero, the former Duke of Milan, forms the key element of all actions and developments throughout the play. He incorporates absolute power over the other characters and generates the plot of the play almost uninfluenced. For an in-depth understanding of the play it is therefore indispensable to analyse whether or not he undertakes a transformation in character or behaviour and hence interrupts a straight development of the plot.Taking into consideration his first and last scene of appearance the audience might get the impression of a major change in character. In the beginning he is presented as an extremely powerful magician, driven by a feeling of revenge. " Hast thou, spirit, performed to point the tempest that I bade thee? - To every article." (1.2.194-196) In the last scene he lays off all his supernatural powers and wants to return to being the Duke of Milan, the position he held before having been deported to the island.English: Prospero and Ariel (from Shakespeare's Th..." ...to work mine end upon their senses that this airy charm is for, I'll break my staff, ...and deeper than did ever plummet sound I'll drown my book." (5.1.553-57)But on a deeper analysis of the play one realises that he makes much more the impression of a dramatist, building the story successively towards a happy ending, where he can let all powers behind because his cause is finished and at the same time just. Right at the beginning of his first appearance he predicts that nobody will be harmed and therefore expresses his aim to come to a peaceful understanding. " The direful spectacle of the wreck,...I have...so safely ordered that there is no soul - no, not so much perdition as an hair betid to any...

Stem Cell and Cloning essays

Stem Cell and Cloning essays Negative Consequences of Stem Cell Cloning In Alclous Huxleys science-fiction novel Brave New World the characters speak of a process they call budding . The description of budding has recently popped back into society. Only in todays terminology it is called stem cell cloning. The character, the Director, explains that using one bokanoviskified egg could create ninety-six human beings where as the natural egg would have only created one natural human, and this was progress. Ten years ago the thought of cloning a human resurfaced again in the form of entertainment. A comedy, Multiplicity, was released in 1996, the main character Doug, portrayed by Michael Keaton, had three clones of himself. The clones were made to help him with everyday tasks and extra projects. Each clone looked identical; however they each had their own personalities that were markedly different from one another. The very next year the first successful animal was cloned, a sheep named Dolly. Since those early years many more animals have been clo ned and researchers have actually attempted to clone human beings. The effects of cloning will eventually lead to an unequal balance of power between man and science; leading to disruption and possibly chaos throughout the world. Scientists will create a world in which they become the god, by holding the power to create and destroy human life. The term clone simply means to replicate. There are three types of cloning; molecular, embryo, and stem cell cloning. Molecular cloning uses DNA fragments for medical practices. Embryo cloning uses the whole organism to replicate non-human animals. Finally, stem cell cloning is the practice of duplicating stem cells from somatic cells in tissue cultures. Stem cell cloning is asexual reproduction; the method of this type of cloning is generally referred to as somatic cell nuclear transfer. The nucleus o...

Documenting the Media Revolution Research Paper

Documenting the Media Revolution - Research Paper Example Although the whole of North America is under the impact of web through broadband availability, getting entertained through TV online but the TV still rules the roost (Alang par. 1). Latest developments indicate that it is not the web that is capturing the database of TV viewers but the reverse is becoming true. Contrary to the popular assumption, people are not getting distanced from TV and turning towards the internet, but the web is approaching towards TV. And the amusing part is that cause of web content enlarging in size and potential is that it is getting distanced from computers. The big question remains to be researched still is that is it the web, entering into the space of TV or it is the other way (Alang par. 1). B. Media has impacted teens TV watching activity greatly, as is evident from the survey organized on the national scale, revealing that all U.S. teens aged 14-18 have available in their homes TV, VCR, radio, and CD player. Most of the teens have a computer with int ernet connection also. They view a mix of all popular media, including not only TV but videos, movies, music, computers and video games besides reading books, magazines, and newspapers. Television leads the other electronic gadgets, as it mostly remains switched on. About half the teens aged 8-18 have reported that the TV is on â€Å"most of the time.† Two-thirds have revealed that TV is not off during eating hours as well. Percentages of teens TV viewing differ even in the various teen age groups, such as the 14- to 18-year-olds view TV for nearly 2? hours, nevertheless, they view less TV than kids aged 8-13. The older teens have other recreational activities, such as listening to music on an average, nearly 2? hours a day. Comparing teens TV watching time with their computer usage, it has been revealed that TV takes precedence over computer, as teens spend only 30 minutes using a computer (Clinton 11). The survey on teens TV watching behavior has offered critical insights f or parents also to bring the limit of TV watching of their children under control. The â€Å"less contented† youth watches more various media, while â€Å"most contented/well-adjusted† spends lesser hours on various media, including TV. It has causal inference for parents to observe closely the impact of the media on youth. The American Academy of Child and Adolescent Psychiatry has offered guidelines to parents for not only teens TV watching but family programs watched by all members of the family need to be controlled for not spending long hours so that teens could have a positive experience with TV. Role of President Clinton and Vice President Gore is appreciable for enforcing legislation for installing the V-Chip in all new television sets sold starting January 1, 2000. There is no doubt that teens watch TV relatively more than any other media, and other demographic groups are catching with them by spending long hours in TV viewing, especially parents, but it needs to be controlled (Clinton 11). C. Freeman proclaims television to be the winner for seeing â€Å"The Fighter.† He cannot forget the days when the whole family used to see â€Å"event TV†. There have been many instances of bringing television programming to the internet. Internet has enabled possibilities of winning awards at such events. The live TV has enabled events such as Grammys and the Super Bowl reaching record ratings, to the credit of internet or to attribute more rightly to

Management Support Systems Development Essay Example | Topics and Well Written Essays - 3000 words

Management Support Systems Development - Essay Example Do information systems matter on a business enterprise What are the benefits of developing a management support system (MSS) in the organization How would the system increase the competitive advantage of the organization in today's extremely competitive marketplace and highly connected world These may be some of the questions that managers face today. The Internet Age has created new opportunities as well as challenges for businesses especially in the area of business intelligence and knowledge management. Organizational knowledge management has become a more significant foundation of corporate competitive advantage for business (Buchanan et al, 1999). Knowledge management has become a management fad today ever since knowledge became a competitive advantage. It has become a significant capital, both for organizations and employees. Business knowledge is a re-usable, renewable as well as imperative asset of significance to business that augments in worth by means of knowledge worker and administrative life. Knowledge well-established in the organizational dealing procedures and the knowledge worker's abilities are advantages usually firm to distinguish, build up and duplicate through market competitors (Dennis et al., 2005). Developments of management support systems have become essential in an organization in order to grow or sustain its existence. Management Support Systems enlarges the orga... Management Support Systems enlarges the organizational data and information recovery capacities of the system end-users by means of investigation actions and query for searching of information in the organizational database, turning out 'what if' situations, and other similar functions (Dennis et al., 2005). The purpose of MSS is to manage the information that is available to everyone and control the flow so that the content can be analyzed and results examined for the improvement of the organization. MSS are frequently designed to handle multifarious conditions, and few are available right off the shelf. Although online analytical processing (OLAP) software has assisted decision support development, many MSS make use of some custom design, development, and implementation for each specific application (Dennis et al., 2005). MSS are designed to be used on a recurring basis by many employees, several of them were not computer literate. The system continues to grow because its accomplishment has led managers and the team members to make out new traditions to apply the ideas developed with this system to other decision-making situations (Buchanan et al, 1999). Development of an MSS, particularly a large one, is a complicated practice especially when it is built in-house. It requires a specialized team that focuses on the interpretation of the business processes of the organization and transforming such processes into an IT enabled support system framework. It encompasses problems varying from technical (e.g., hardware variety, networking) to behavioral (e.g., user interfaces, training, the potential impact on individuals, groups, and the entire organization) (Dennis et al., 2005). There exists no single and best one-way approach in developing an MSS

Why global warming is considered to be a threat to the ecological Assignment

Why global warming is considered to be a threat to the ecological balance in our planet - Assignment Example This leads to global warming which is responsible for the creation of extreme climatic conditions in different areas. These extreme climatic conditions pose a big threat to the ecological balance in our planet in many ways. According to Gosden, some species would face extinction since they may not be able to sustain the extreme climatic conditions caused by global warming. For instance, animals like penguins that can only survive in Polar Regions characterised by snow may face extinction due to the melting of snow in those areas due to global warming. On the other hand, global warming may cause food insecurity in different parts of the globe as a result of extreme weather conditions like flooding or droughts. The normal human activities can also be impacted by global warming. Overall, global warming is likely to impact on the entire ecosystem as a result of the disturbances likely to be caused by extreme climatic changes that may take place in the environment. warming.† The Telegraph. http://www.telegraph.co.uk/news/earth/environment/climatechange/11202987/UN-climate-change-report-to-warn-of-severe-pervasive-effects-of-global-warming.html 01 November 2015. Web. 26 May

Introduction To Project Management Management Essay

Introduction To Project Management Management Essay Project management is the planning, organizing and managing of tasks and resources to accomplish a defined objective, usually with constraints on time and cost. Most projects, whether they are large and complex or small and simple, can be planned by breaking the project into small, easily manageable tasks, scheduling the tasks, and then tracking the tasks as work progresses. Project management helps you answer questions such as: What is to be done? Who will complete the task? When must it be done? How much will it cost? What happens if work isnt completed on time? Planning the project and creating a schedule This includes defining the tasks and their duration, setting up relationships between tasks, and, if you are tracking resource usage, assigning resources. All later phases of the project are based directly on the information you provide when you first plan your project. à ¢Ã¢â€š ¬Ã‚ ¢ Managing changes This is an ongoing process that begins once you create a schedule and the project starts, and ends when the project is complete. It includes tracking and adjusting your schedule to reflect changes that occur as the project progresses. à ¢Ã¢â€š ¬Ã‚ ¢ Communicating project information This is a very important process that involves communicating project information to clients, project staff, and management. Project management software is productivity software that will assist you in each of these steps. Many professionals find it is among the most productive tools in their skill set. In todays business it is in the best interest of companies to have project managers. Common sense isnt always usually accomplished. For anyone whos ever worked on a project in a technical setting knows this. Indeed, much of working with others consists of solving unexpected problems and learning from mistakes along the way.    Knowing this and having the proper tools a project manager will be able to manage and complete the most intense project out there.   Ã‚   It seems that people time and again have the wrong impression of what a project manager does.    It is not about being able to create a compound plan to hang on the wall.    It is not about setting up conference after conference.    This is about understanding a big business objective, understanding the technology involved, being able to communicate at an assortment of levels, being able to encourage and direct people, being able to handle the constant worry and troubles, and being structured enough to make certain the whole thing that needs to get completed, gets completed.    What this comes down to is a project manager should be able to meet or exceed all of the stakeholders expectations.    The project manager also must be able to get others to work with limited authority throughout the duration.    Doing most of the work yourself is a poor long-term development strategy and will never solve the problem. In every project there are always some universal characteristics that will be shared.    They all have a comprehensible and established purpose and very distinct life durations. Overall, all projects are doing something that may possibly be new or yet a onetime endeavor but have explicit requirements which include; time, price, and performance. Project management deals with tools, people, and systems. (Lewis) The first project of this module is to do a group poster presentation. We have limited time to carry out research and we were worn off by the intensive lectures. This is where I found out how time management and team work play as important elements for success. We distributed the workload among ourselves and set a time frame for completion. Group members were to adhere to the time frame stipulated. This is how we manage to complete a simple presentation, with many hidden hard work behind our success. A project manager should have certain qualities in order to successfully execute a project and then run them successfully for the project to be a hit in the market. A project manager should have certain attribute for successful in a project and they are Monitoring and Controlling: Project manger always monitors the work done by his team members and has control over the entire project. They also have to make sure about the budget estimated at the beginning of the project. Self-esteem: Project manager should always motivate his team members to do their work sincerely and help by supporting each and every one at the work. Leadership skills: Project Manager should have leadership qualities to manage the team. Project closure The final objective is project closure which includes verifying that all of the work has been accomplished, check the Contractual closure of the contract, financial closure of the charge numbers and finally administrative closure of the paperwork. Successful project management can then be defined as having achieved the project objectives. Project management has evolved to plan, co-ordinate and control the complex and diverse activities of modern industrial, commercial and management change and IT projects (Lock 2009). Chunnel Tunnel: Introduction The Chunnel tunnel project undertaken to create a connection between England and France via underground tunnel, presents one of the largest privately funded construction projects ever under taken. It required the cooperation of two national governments, bankers underwriting the funding for the projects, numerous contractors and several regular agencies. The construction and engineering of the tunnel required the use of new technology and required significant modifications during the project due to unexpected conditions and changes required by various parties. This case study demonstrates the numerous factors which played during the course of the project that has significant effects on the overall course of the project. At the end Chunnel project was completed, but it was late and over budgeted. The promotion of and investment in the Channel Tunnel was a challenging multinational affair drawing in institutions from several countries. In this paper, I concentrate on the promotion of the abortive tunnel project of 1957-1975 and the ultimately successful venture a decade later, focusing on governments and companies in Britain, France, the United States, and Japan. I identify the management and sharing of risk as the critical elements in the Tunnels political economy. Here, the difficulties produced by the quadripartite quilt of negotiations involving two governments (Britain and France) and two tunnel companies are at center stage, though I also argue that American involvement was important in the first project, and Japanese financial support was critical in the second. The debates concerned the type of crossing, questions of ownership versus licensing and regulation, and the importance of making public investment in related and supporting infrastructure. The Channel Tunnel has significance as a prototype of public-private partnership in Britain, and I draw lessons from the experience, referring in particular to the challenges presented by the infrastructure project circle.The paper draws on material assembled for Terry Gourvish, The Official History of the Channel Tunnel (London, 2006). It all started in 1802 when French forward a proposal to tunnel under the English Channel, which would be illuminated using oil lamps, horse-drawn coaches for transportation and also an artificial mid-channel foe changing horses. But, the project was delayed for a very long period In 1955 both British and French governments supported surveys and in 1974, a government-funded the twin tunnel project with car shuttle wagons. Later in 1975 British government had no interest in funding the project so they had no objection for a privately funded project. And hence the project was given into the hands of the private companies. On 2 july 1985, both French and British formed a group Channel Tunnel Group/France. The design and construction was done by this company as the project was undertaken by private companies. The Chunnel Tunnel is a build -own- operate- transfer project with a concession. And the British and French governments will hold the control on final engineering and safety decisions, now those were in the hands of Channel Tunnel Safety Authority. Eleven tunnel boring machines, which were working from both the sides of the tunnel cut through two rail tunnels and the service tunnel, this started in 1988, and 1994 operating of the tunnel began. And it was estimated that the cost of the construction was  £4.650 billon.15000 people were employed with daily expenditure over  £3 million. And ten workers were killed during the construction process. The Eurotunnel completed tunnel boring on time, hence the tunnel was finally opened officially by British Queen Elizabeth II and French President Francois Mitterand in a ceremony held in Calais on 6th may 1994. The Chunnel Tunnel also known as (French: Chunnel tunnel source ls manche) is a 50.5-Kilometer undersea rail tunnel linking Folk stone, Kent near Dover in the United Kingdom with coquilles, Pas-de-Calais near Calais in northern France. At its lowest point, it is 75 meters (250 ft) deep 1802 Channel tunnel proposal was brought across by Albert Mathieu 1875 The beginning of Channel Tunnel Company Ltd 1882 Abbots Cliff had reached 897  yards (820 m) and Shakespeare Cliff was 2,040  yards (1,870 m) in length. January 1975 British-French government stopped there backed scheme support in 1974 February 1986 They proceeded the project with the permission of Treaty of Canterbury June 1988 In France the First tunneling was started December 1988 Tunneling operation was started in UK December 1990 Broke down of the service tunnel under the Channel May 1994 The formal inauguration by The Queen and President(French) Mid 1994 Passenger and Cargos started using the trains November 1996 Due to fire there was huge damage in the tunnel November 2007 After the renovation the tunnel was re opened for the public. Fig. SOME IMPORTANT DATES. Challenges: Communication Gap Communication plays a very vital role in a project, not only for the project managers but also for the rest of the team members. This is one of the factors driving a project to success or failure. England and France are the two groups of people who were working together and there were communication gap between two teams, which leads to major delay of the project. Planning There was no proper planning for this project as this was the first project towards Chunnel, none of them were aware how to go about it and what are the different kinds of challenges they will come across during this project and they were unable to project on anything. In every stage they use to come up with different problems and that use to take time this use to reflect time factors and because of this budget use to go high. Strengths Technically strongly built, hence a successful Quality Management implemented. Back office support was excellent. Good team work between two groups. A winning proposal under build owner transfer granted to CTG and overall quality of work impressive, work place accident rates were below the industrial average and implementation of effective change management. Weakness Time delay and over budget, project was not well planned, poor change management, risk management was not in place, change in design resulted in project delay, litigation and claims was high in the project, lack of team work and communication, financial model optimistic resulted in cost increase, scope was not well defined and rolling stock and specifications were not the same between British and French. Lessons to be learnt: Due to proper planning there was delay at work provide adequate defined scope and a well planned changed management system, the sound risk management technique and adequate planning and research techniques to be put in place. Good coordination between two governments and try minimizing the litigation and claims by brining proper planning in place. We had a great time doing this project. The time and money spent on Channel tunnel inspired all team members to take a trip through the Euro-France Eurotunnel. While preparing a poster me and other team memebers got an oppurtunity to watch a documentary video on Euro tunnel filmed by Discovery channel. Project management theories of team leadership was a big lesson I got to learn while doing this poster. One of the team members took control when the team dynamism was coming to a stand still. Watching him giving direction to team and motivating various team members to perform was when I understood leadership roles. I played a role of organiser in the team. I took responsibility to keep track of every ones effort in the team. I also passed on their work done to every other team member, and acknowledged that member. Presentation skills was of most importance in poster making as we were not allowed to explain the posters, whereas the posters had to speak for themselves. All the team had to put their thinking caps on and rack brains to come with a good presentation idea. At first we planned to put everything we had into the poster but later realised that would over crowd the poster. Hence then we sorted the data we had and then easened our poster with a partitioned look and a title in the middle. Project Life Cycle C:UsersdellDocumentsProject metodology.JPG Project Life Cycle As can been seen in the methodology lifecycle graph shown in the poster and also attached in the appendix, our poster making task was a smooth run. Our module leader Michael Snelgrove assigned our team Jaguar with Chunnel Tunnel case study. To make a poster on Chunnel Tunnel project case study wasnt a easy task. I joined the team later hence in the second week the team introduced me to the case study and we all decided to meet again with highlighted essentials. The week after we all discussed and distributed essential task amongst ourselves every Niaz introduced us to the title Everything Comes Down To Money as in the Chunnel Tunnel project the blotted budget was the big issue. Everyone agreed with the title and started with further data collection, Niloy one of the team members gave me the sources for study materials and there on we finalized the total data and content to be presented in the poster. We discussed reaming time cost of printing, specification of poster and risk of show ing some required data on the poster. Every one confirmed their acceptance towards work submitted by each team member. The printing cost of the poster were one of the issues in one of the data meetings but the module leader Michael Snelgrove solved the problem by taking responsibility for poster printing costs, as we were nearing the data submission we discussed our work with the module leader and requested for suggestions to improve the poster then more amendment tasks were distributed among ourselves we then finally sat together and finalized the poster. Analysis and Communications were the major skills we used for the successful completion of the given task. We received positive comments on the judgment day of poster except for our criticism on showing the Hitlers photograph in the poster. Conclusion After doing the poster makings the group has a whole understood that no previous experience and hidden technical costs resulted in late compellation of the project with the bloated budget.

poe :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  In Edgar Allan Poe’s works, there are many similarities between them and his life. There are plenty similarities to find when only focusing on two of his stories, The Tell Tale Heart and The Cask of Amontillado. When paying close attention, it is easy to notice the similarities and differences between Poe‘s life and his stories..   Ã‚  Ã‚  Ã‚  Ã‚  The first topic to be discussed will be the similarities between the two tales. In both of the stories the murderers knew the men that they killed. Also, in both stories the murderers hid the body of the victim. An important factor in a tale about murder, is that the killer has a motive to commit the crime. There are plenty of similarities between Poe’s stories, just as well, there are many differences between the tales also.   Ã‚  Ã‚  Ã‚  Ã‚  Along with comparisons, there are also many contrast between The Tell Tale Heart and The Cask of Amontillado. In The Tell Tale Heart the man killed out of insanity over the old man’s eye, but in The Cask of Amontillado, the narrator killed out of jealousy, â€Å"The thousand injuries of Fortunato I had borne as best I could; but when he ventured upon insult, I vowed revenge.† In The Tell Tale Heart the narrator panicked and cut the body up in order to hide it, while the narrator in The Cask of Amontillado remains calm during and after the crime was committed. Another difference between them is that the narrator in â€Å"The Tell Tale Heart† confessed to the crime out of guilt and insanity, â€Å"Villains!’ I shrieked, ’dissemble no more! I admit the deed!--tear up the planks!--here, here!--it is the beating of his hideous heart!† In The Cask of Amontillado the narrator is never caught. After looking at the differenceâ€⠄¢s between Poe’s work it is very entertaining to compare the stories to his life.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Many of Poe’s stories and poems can be tied to events that have happened in his life. A lot of the hard times that he had had gone through in his life he used as motivation to write his poems and stories. For example the story â€Å"The Masque of the Red Death† is thought of to be related to the consumption (aka tuberculosis), which took the life of many of the women he loved. In â€Å"The Tell Tale Heart† the dying old man good be seen as Poe’s adoptive father on his death bed, and how the old mans eye made the murderer uncomfortable could be an analogy for how Poe’s father made him feel uncomfortable because he knew that his father did not love him.

Rhbill

lhe  Reproductive Health Bill, informally known as the  RH Bill, are  proposed laws  in theRepublic of the Philippines  aiming to guarantee universal access to methods oncontraception,  abortion, fertility control,  sexual education, and maternal care. [1] There are presently two bills with the same intended goals: House  Bill # 4244 –  An Act Providing for a Comprehensive Policy on Responsible Parenthood, Reproductive Health, and Population and Development, and For Other Purposes * Senate  Bill # 2378 –  An Act Providing For a National Policy on Reproductive Health and Population and Development While there is general agreement about its provisions on maternal and child health, there is great debate on its key proposal that the Philippine government and the private sector will fund and undertake widespread distribution of family planning devices such as  condoms,birth control pills  (BCPs) and  IUDs, as the government continues to disseminat e information on their use through all health care centers.On October 2012, a revised version of the same bill was presently re-named to  Responsible Parenthood Act  and was filed in the  House of Representatives  as a result of re-introducing the bill under a different impression after overwhelming opposition in the country, especially from the  Catholic Bishops' Conference of the Philippines[2][3]. The bill is highly divisive, with experts, academics, religious institutions, and major political figures supporting and opposing it, often criticizing the government and each other in the process. Debates and rallies proposing and opposing the bills, with tens of thousands of opposition particularly those endorsed by the  bishops  of the  Roman Catholic Church  and various other conservative groups, have been happening nationwide. Stated purposeOne of the main concerns of the bill, according to the Explanatory Note, is that the population of the Philippines makes it à ¢â‚¬Å"the 12th most populous nation in the world today†, that the Filipino women’s fertility rate is â€Å"at the upper bracket of 206 countries. † It states that studies and surveys â€Å"show that the Filipinos are responsive to having smaller-sized families through free choice of family planning methods. † It also refers to studies which â€Å"show that rapid population growth exacerbates poverty while poverty spawns rapid population growth. † And so it aims for improved quality of life through a â€Å"consistent and coherent national population policy. [4] As policy it states that the State â€Å"guarantees universal access to medically-safe, legal, affordable, effective and quality reproductive health care services, methods, devices, supplies and relevant information and education thereon even as it prioritizes the needs of women and children, among other underprivileged sectors. â€Å"[4] Philippine Daily Inquirer First Posted 20:18:00 08/1 6/2008 Filed Under:  Family,  Family planning,  Laws IN THE INTEREST OF FAIR PLAY, WE ARE RUNNING TWO ARTICLES THAT HOLD views opposite of the proposed Reproductive Health and Population Development Act of 2008. The articles featured today are in response to the two articles written by Albay Rep.Edcel Lagman, principal author of the reproductive health bill, and printed in this section on Aug. 3. Lagman? s first article highlighted the main features of the measure, while his second noted the campaign to discredit it. He claimed that the bill was not anti-life and that it would not interfere with family life, legalize abortion, promote contraceptive mentality and impose a two-child policy. Lagman also claimed that Humanae Vitae was not an infallible doctrine. Besides the articles of the head of the Legal Office of the Catholic Bishops? Conference of the Philippines and of a former senator, Talk of the Town received responses from Catholic groups and individuals countering Lagma n? s views. The responses came from Fr.Virgilio Delfin of the Diocese of Malaybalay, Pet Palma Dureza of Quezon City, Maria Concepcion S. Noche of the Alliance for the Family Foundation Philippines, Jose Fernandez of the Family Life Apostolate of St. John the Baptist Parish in Taytay, Rizal, and Minyong Ordonez, a retired chair of the Paris-based Publicis Communications Group. Talk of the Town also received an e-mail from Felix Libreto, a professor at the UP Open University, and a position paper of 26 economists from the University of the Philippines supporting the bill. Because of limited space, this section cannot print all the reactions to Lagman? s articles. * * * Reckless and irresponsible By Jo Imbong REP.EDCEL LAGMAN, THE PRINCIPAL AUTHOR OF THE proposed Reproductive Health and Population Development Act of 2008 asserts, among others, that the bill is neither antilife nor antifamily, that contraceptives are not life-threatening and that the bill does not impose a two-child po licy. Prolife? To value human life is to respect and protect life in all its seasons. ?Human life begins at fertilization.? (Records of the Constitutional Commission, Vol. IV, Sept. 18, 1986, pp. 761, 801) hence, ? the State shall equally protect the life of the mother and the life of the unborn from conception.? (Constitution, Article II, Section 12). Lagman said in a House hearing that the bill would protect human life ? from implantation.? By that token, the zygote not yet in the mother? s womb is not protected. Pills and the IUD hinder implantation of the embryo in the uterus, thereby precipitating the embryo? s destruction. That is abortion.And yet, ? every child †¦ needs appropriate legal protection before as well as after birth (UN Convention on the Rights of the Child). Not life-threatening? Records are rife of perforation of the uterus and serious pelvic infections in women with IUDs that public midwives have refused to extract. The Mayo Foundation found that oral cont raceptives are associated with an increase risk of breast cancer. DepoProvera increases a woman? s risk for chlamydia and gonorrhea. Oral contraceptives containing cyproterone increase risk of deep venous blood clots. Levonorgestrel is banned in this country as the Bureau of Food and Drugs found it to be abortifacient.Life-threatening ectopic pregnancies occur in mothers long after undergoing tubal ligation, particularly those sterilized before age 30. Contraceptives as essential medicines? Contraceptives do not treat any medical condition. Fertility is not a disease. It attests to health! The bill targets ? the poor, needy and marginalized.? This is most unkind to them whose real needs are jobs, skills, education, lucrative opportunities, nutrition, and essential medicines for anemia, tuberculosis, infections and childhood diseases. Remember, every citizen has the right to health (Art. II, Sec. 15), hence, the State has a duty to protect the citizens against dangerous substances (C onstitution, Art. XVI, Sec. 9), and protect women in their maternal function (Art. XIII,Sec. 4). Family friendly? The ? encouragement? to have two children is manipulation both brazen and subtle. It can set the stage for a stronger application of the recommendation through legislative amendments. Spouses have a basic, original, intrinsic and inviolable right ? to found a family in accordance with their religious convictions and the demands of responsible parenthood? (Art. XV, Sec. 3 [1]). This includes their right to progeny. The bill mocks parents with fine and imprisonment in refusing to expose their children to mandatory ? age-appropriate? reproductive health education starting Grade 5 outside the loving confines of home and family.Vulnerable and malleable, our children will be taught ? adolescent reproductive health? and ? the full range of information on family planning methods, services and facilities? for six years. This is child abuse of the highest order. And yet, ? every c hild has the right to be brought up in an atmosphere of morality and rectitude for the enrichment and strengthening of his character.? (Child and Youth Welfare Code) The †¦ care and nurtur[ance] of the child reside first in the parents (Article II, Sec. 12, Constitution), whose primary function and freedom include preparation for obligations the state can neither supply nor hinder. (Brantley v. Surles, 718 F. 2d. 354,1358-59) The State did not create the family, and ? the child is not a creature of the State.? (Pierce vs. Society of Sisters, 268, U. S. 510, 535. ) That is the law of nature, and no human institution has authority to amend it. Quality of life? The bill wants to ? uplift the quality of life of the people.? Population control started in 1976 ? to increase the share of each Filipino in the fruits of economic progress.? In other words — to eliminate poverty. Has it? The General Appropriations Act of 2008 earmarks an enormous amount for ? family planning and re productive health services,? including contraceptives. For the Department of Health it is P3. 19 billion; for Popcom — P386. million, quite apart from funds for other agencies of government and local government units for the same programs. Add $2. 4 million from the United Nations Population Fund for population and development and reproductive health for 2008, plus $2. 2 million for 2009. Today? s average family has three children compared with seven in the ? 70s. But the billions of pesos spent have not reduced poverty or benefited the poor. If Congress passes this bill, it wagers the future of the country. Citizens have a right to resist misplaced and irresponsible exercise of authority because the good of the people is the supreme law. Salus populi est suprema lex.The path of irresponsible legislation is a dreadful path: If an act is made legal, it will be perceived as moral. If an act is perceived as moral, it will become a norm. If it is observed by all as a norm, then i t is too late. By then, you will have changed the culture. That is not simply reckless. It is the ultimate breach of public trust. (Jo Imbong, a lawyer, is the executive secretary of the Legal office of the Catholic Bishops? Conference of the Philippines and consultant to the CBCP Episcoal Commission on Family and Life. ) * * * No place for the RH bill in our law By Francisco S. Tatad THE REPRODUCTIVE HEALTH bill in the House of Representatives is being presented as a health bill and an antipoverty bill at the same time. It is neither.It is not what its authors say it is; it is everything they say it is not. It is an ideological attack on human life, the family, and our social and cultural values. The bill rests on a flawed premise; it is unnecessary, unconstitutional, oppressive of religious belief and destructive of public morals and family values. Its enactment into law will only deepen the already frightening ignorance about the real issues. It should be rejected. 1. Flawed prem ise Our population growth rate (National Statistics Office) is 2. 04 percent, total fertility rate (TFR) is 3. 02. The CIA World Factbook has lower figures — growth rate, 1. 728 percent; TFR, 3. 00. Our population density is 277 per square km.GDP per capita (PPP) is $3,400. Fifty other countries have a much lower density, yet their per capita is also much lower. Thirty-six countries are more densely populated, yet their GDP per capita is also much higher. Are the few then always richer, the many always poorer? Not at all. Our median age is 23 years. In 139 other countries it is as high as 45. 5 years (Monaco). This means a Filipino has more productive years ahead of him than his counterpart in the rich countries where the graying and dying population is no longer being replaced because of negative birth rates. Our long-term future is bright, because of a vibrant and dynamic population. 2. UnnecessaryWomen who say they should be free to contracept (regardless of what the moral law or science says) are not being prevented from doing so, as witness the 50-percent contraceptive prevalence rate. It is a free market. But as we are not a welfare state, taxpayers have no duty to provide the contraceptives to try and cure pregnancy, which is not a disease. The State? s duty is to protect women from real diseases. At least 80 women die every day from heart diseases, 63 from vascular diseases, 51 from cancer, 45 from pneumonia, 23 from tuberculosis, 22 from diabetes; 16 from lower chronic respiratory diseases. Why are our lawmakers not demanding free medicines and services for all those afflicted?Indeed, maternal death could be brought down to zero just by providing adequate basic and emergency obstetrics-care facilities and skilled medical services to women. The local officials of Gattaran, Cagayan and Sorsogon City have shown this. Why do our lawmakers insist on stuffing our women with contraceptives and abortifacients instead? In 2005, the cancer research arm o f the World Health Organization concluded that oral contraceptives cause breast, liver and cervical cancer. Shouldn? t our lawmakers demand that contraceptives be banned or at least labeled as ? cancer-causing,? or ? dangerous to women? s health Why do they want them classified as ? essential medicines? instead? 3. Unconstitutional a. ) The Philippines is a democratic and republican State.Yet the bill seems to assume we are a centrally planned economy or a totalitarian State, which controls the private lives of its citizens. Truth is, there are certain activities of man as man where the individual is completely autonomous from the State. Just as the State may not tell a politician or a journalist how or when to think, write or speak, it may not enter the bedroom and tell married couples how or when to practice marital love. b. ) Article II, Section 12 of the Constitution says: ? The State recognizes the sanctity of family life and shall protect and strengthen the family as a basic a utonomous social institution. It shall equally protect the life of the mother and the life of the unborn from conception.The natural and primary right and duty of parents in the rearing of the youth for civic efficiency and the development of moral character shall receive the support of the Government.? The use of ? sanctity? makes State obedience to God? s laws not only a solemn teaching of the Church, but also an express constitutional mandate. Now, when the State binds itself to ? equally protect the life of the mother and the life of the unborn from conception,? it necessarily binds itself not to do anything to prevent even one married woman from conceiving. A state-funded contraceptive program is an abomination. 4. Oppressive of religious belief The bill seeks to tell the Catholic majority not to listen to the Church and to listen to anti-Catholic politicians instead.It seeks to establish a program which Catholic taxpayers will fund in order to attack a doctrine of their faith. Is there a worse despotism? Would the same people do the same thing to the followers of Islam or some politically active religious pressure group? The pro-RH lobby claims surveys have shown that most Catholic women want to use contraception, regardless of what the Church says about it. It is a desperate attempt to show that right or wrong can now be reduced to what you like or dislike. The truth is never the result of surveys. Contraception is wrong not because the Church has banned it; the Church has banned it because it is wrong. No amount of surveys can change that. 5. Destructive of public moralsThe bill seeks to impose a hedonistic sex-oriented lifestyle that aims to reduce the conjugal act to a mere exchange of physical sensations between two individuals and marriage to a purely contraceptive partnership. Not only is it hedonistic, it is above all eugenicist. It seeks to eliminate the poor and the ? socially unfit.? While it neither mandates a two-child family nor legalizes a bortion, it prepares the ground for both. In 1974, the US National Security Study Memorandum 200, titled ? Implications of Worldwide Population Growth for US Security and Overseas Interests,? launched the two-child family as a global population policy to be achieved by 2000.But ? no country has reduced its population growth without resorting to abortion,? said that document. Now you know what? s next, and where it? s all coming from. MANILA, Philippines—Hundreds of people, some arriving in private vehicles and others on foot, gathered outside the Edsa Shrine at a usually suburban Manila intersection Saturday for what church leaders had described as a massive prayer rally to show Congress most Filipinos were against the reproductive health bill pending in legislature for years. Many of the faithful, who braved intermittent rains and occasional winds, stood under umbrellas as they waited for the rally to get underway.Bishop Gabriel Reyes, chair of the Episcopal Commission on Fa mily and Life of the Catholic Bishops’ Conference of the Philippines, was spotted in the area. So was Father Melvin Castro, the commission’s executive secretary. Maribel Descallar, operations director of the commission, said the program was to start at 1:00 p. m. Senior Superintendent Antonio Gumiran, deputy district director for operations, told the Inquirer they expected a crowd of at least 3,000 people. Organizers said Friday they were expecting up to 50,000 people at the rally. Gumiran refused to say how many policemen were deployed in the area but only a few were visible to an inquirer reporter toward noon Saturday.The Catholic Church has started to bring out the big guns in its campaign against the reproductive health (RH) bill. Manila Archbishop Luis Antonio Tagle on Thursday issued a circular urging the faithful to converge at the Edsa Shrine on Saturday for a Mass and rally against the bill. â€Å"Relying on the power of prayer and the necessity of informed a wareness, we will gather together to be informed, enlightened and emboldened once more. We also wish to express why we believe the reproductive health bill is not the solution to our many problems as individuals and as a country as it will even give rise to many other problems more pernicious and pervasive than the ones we face in the present,† Tagle said. I enjoin all parish priests and leaders of communities and lay movements to rally their members and endorse participation in this important gathering aimed at communicating a strong and sincere appeal to the goodwill of our legislators,† Tagle said in his letter. The prayer rally will be a show of force for the Catholic Bishops’ Conference of the Philippines (CBCP) after President Benigno Aquino in his State of the Nation Address (Sona) last week urged the swift passage of the bill, which would provide universal access and information on natural and modern family methods and reduce the number of mothers and babi es dying during childbirth. On August 7, the House will vote on whether to wrap up debate and move the bill forward. CBCP officials said they would have a vigil at the House on the eve of the vote and that mass actions would also be held in other dioceses. Time for a votePresident Aquino said Thursday it was time to put the bill to a vote. â€Å"I hope that the point when we need to vote comes. Otherwise, Congress may have already adjourned and we’re still in the period of debate; so we won’t know what the people want. Perhaps the debate should be wrapped up, and we should make a decision on this so-called responsible parenthood bill once and for all,† Mr. Aquino told reporters in an ambush interview. On the anti-RH rally, Mr. Aquino said: â€Å"We’re all prolife, aren’t we? We want an improved quality of life for our countrymen. So that is their right and I’m sure they will not endeavor to do anything against the law. So we will secure thi s rally if it pushes through. Malacanang on Thursday also shrugged off an announcement that former President Gloria Macapagal-Arroyo, who is now a Pampanga representative, will vote against the measure and that seven of her allies had withdrawn sponsorship of the measure. Communications Secretary Ricky Carandang said that Arroyo and Catholic bishops have been vocal about their opposition to the bill. He said the Church’s invitation to her to join the anti-RH rally should not be given political meaning. Arroyo was freed last week from eight months of hospital arrest after posting bail on election sabotage charges against her. â€Å"I would not want to speak on behalf of the bishops about whether or not this is leading to some kind of support for the former President.This is a measure that should not be viewed in stark political terms because it actually got societal implications,† he said in a briefing. Not Aquino-Arroyo showdown A vote on the bill should not be seen as a showdown between Mr. Aquino, the bill’s chief campaigner, and Arroyo, Carandang said. â€Å"It’s an important measure and we’re not viewing it in terms of partisan politics. It’s something that we feel is long overdue. It needs to be done, and we’re doing it in that context. I understand that there are observers who are viewing this (showdown) in that way, but we’re simply looking at it right now as a measure that has oppositors, that needs to go through the process and we’ll leave it at that,† he said.Carandang said Malacanang respected the withdrawal of support by some lawmakers, but did not view the entire anti-RH bill campaign as â€Å"Arroyo’s effort. † â€Å"We respect the democratic space in which the debate is being undertaken. At the same time, we hope that our friends in Congress will see the wisdom of this measure,† he added. While Catholic bishops have counted 140 lawmakers as opposed to the measure based on survey and public consultations, Carandang said it was too early to tell whether the administration had the numbers to defeat them. â€Å"You can never tell until the vote is there. But we are confident that we have support,† he said. â€Å"We’re hoping that those of us who are on the administration’s side will continue to support this effort. †

Much Ado About Nothing Movie

Much Ado About Nothing Movie Free Online Research Papers Reading a play, novel, or poem creates an image in our minds that depicts how we see what we read. The characters come to life, we are suddenly in the middle of the scenery, and we begin to feel what the characters are feeling. All these images help us understand and get wrapped up in what we read. However, sometimes when these plays, novels, and poems are put into movies or pictures, they change. The actual storyline and characters themselves often stay the same but the way they are portrayed changes how we view it. For example the plot of Mucho Ado About Nothing is the same in both the play and movie, but Branagh’s depiction of the characters’ and scenes differ from how Shakespeare originally wrote them. A movie depiction of a character may be completely different than how we had imagined when we were reading. This is how I felt about Much Ado About Nothing. As I read the play certain images came to mind for certain things. I imagined characters a certain way. Yet whe n I watched the film by Branagh, many things were not as I had pictured. The differences in the characters’ personalities and appearances, the way certain scenes played out and the overall emotions that the film chose to exaggerate altered how I had imagined the play would be. We imagine the characters in a play like Much Ado About Nothing to be like people we know. We picture them to look and behave a certain way. The differences between my idea of how the characters would be and how they were actually portrayed proved as a great example of how viewing the movie altered the play. For example, as I read the play I imagined Hero and Beatrice to be very different. Hero comes across as someone who is very shy and soft spoken when reading the play. Her language in the play hints that she is very polite and respectful. In Act II, scene I when the subject of marriage comes up, Beatrice mocks Hero for always doing what will please her father. Beatrice quotes Hero saying, â€Å"Father, as it please you† (II, I, 52-53). Hero cares deeply for her cousin, father and Claudio. She proves this by helping set Beatrice up with Benedick saying, â€Å"I will do any modest office, my lord, to help my cousin to a good husband† (II, II, 365-366). Through reading you can sense that Hero is very kind and genuine. This is similar to how she was portrayed in the film; however, in the film of Much Ado About Nothing she is a lot younger than I imagined. Hero looks like a young teenage girl in the movie, not a woman who is about to be married. As for Beatrice, the same spunky personality was shown in the play as well as the movie. The difference was that in the movie Beatrice seems much older and more cynical. The flirty undertone in her insults to Benedick more often sounded like genuine putdowns as opposed to her way of hiding her true feelings for him. For example, in Act I scene I, the exchange between Benedick and Beatrice seemed more flirtatious in the play than how it was shown in the film. â€Å"I wonder that you will still be talking, Signor Benedick, nobody marks you† (I, I, 114-115). In the film Beatrice sounds angry when she says this to Benedick instead of in a more playful tone. These were subtle changes that Branagh made to the characters’ in the film but they did make a difference. The staging during the scenes and the emotions we expect from them are also very important when reading. With the play we imagine how it would be acted out, where it would be acted out and the kind of emotion the character would be saying the lines with. Of course, there will be differences when the play is turned into a movie since there are no stage directions; however, there were a few specific scenes that stood out to me. The first scene that played differently than I had anticipated was the scene at the masquerade party. In the play Don Pedro and Claudio devise the plan to disguise Don Pedro so he can talk to Hero for Claudio; however, in the film, Don Pedro was hardly disguised. To me it seemed perfectly clear that it was not Claudio. I thought it would be sneakier than how it was portrayed since in the play it seemed that Don Pedro was going to lead Hero to believe that he was Claudio. Don Pedro said to Claudio: I will assume thy part in some disguise And tell fair Hero I am Claudio, And in her bosom I’ll unclasp my heart And the conclusion is, she shall be thine (I, I, 311-321). Since Don Pedro stated that he would tell Hero he is Claudio in the play, when I saw the film it surprised me to see how obvious the distinction was. Another scene that played out differently than in my mind was the wedding. When Claudio finds out about Hero being unfaithful in the play, the anger and hurt he feels is clear through the text however; in the film, this scene seems to be much more dramatic. Don Pedro practically has to hold Claudio back from attacking Hero and at the altar Claudio screams at Hero and acts very violently. Claudio says mean and hurtful things to Hero in the play, and in the movie these words are very dramatic. For example when Claudio says, â€Å"There, Leonato, take her back again/Give not this rotten orange to your friend† (IV, I, 30-33). I had imagined him being more hurt or upset and less angry during this scene. Leonato reacted similarly in the wedding scene when he jumped after his daughter because he was so embarrassed by h er behavior, even telling her, â€Å"Death is the fairest cover for her shame/That may be wished for† (IV, I, 122-124). The ending was the biggest difference between the play and film. In the play everything just ends, whereas, in the film it ends with people dancing and singing happily around the town. I think this ending was better than the play because it brought more closure for the audience since it was less abrupt. By showing a ‘happily ever after’ ending to the film it helps the audience feel as if they have fully understood and enjoyed the entire play. No matter how closely a movie may follow the plot or script from a novel or play, there will be differences between the two. The reason for this is simple. People want to see drama. Especially with Shakespeare’s Much Ado About Nothing, where many readers may not fully understand the story. The dramatic over exaggeration of certain characters and scenes are not because the director was bored with the play. Branagh understood that in order to fully make the audience understand Shakespeare while being faithful to the script, certain scenes and characters would have to be altered. Whether it is the dialogue, the scenes or the characters that end up changing, it always makes for an interesting comparison. At times we find ourselves loving the movie version and other times we hate it. In Much Ado About Nothing I loved the movie despite the fact that things did not always turn out as I had imagined. Overall seeing the movie helped me understand the play better as a whole. Research Papers on Much Ado About Nothing MovieWhere Wild and West MeetHonest Iagos Truth through DeceptionMind TravelHarry Potter and the Deathly Hallows EssayThe Fifth HorsemanBook Review on The Autobiography of Malcolm XRelationship between Media Coverage and Social andAnalysis Of A Cosmetics AdvertisementThe Effects of Illegal ImmigrationEffects of Television Violence on Children

buy custom Capitalism, Socialism and Communism essay

buy custom Capitalism, Socialism and Communism essay The documentation below defines capitalism, socialism and communism and finalizes the work with a comparison and contrast between them. Capitalism is the economic system that dominated the western world after feudalism demise, characterized by corporate or private ownership of capital property by investments determined through private prices and decisions distribution and production of goods defined by competition mainly. Capitalism regulates everything for the citizens benefit while raising debt and tax. It promotes liberty, freedom, allows for optimum individual contribution through ingenuity. It also allows for promotion of individual charity from own will, decision or fortune. In short, it would do no harm concluding capitalism thinkers (Ebenstein, William and Edwin, 23). Communism involves the idea of having a revolution to overthrow rich capitalists who tend to exploit the employees. It replaces them with a community where all individuals share and own everything equally. In an ideal communist world, the practice is similar to that practiced by Christians in the Bible, Acts 2, where even money gets no allowance. It is extremely complicated to have communism working in a large society, but it can work for a small group in the society, like a cuntry, unless an adequate convincing is done to make citizens buy the idea. Communism opens the gates for those interested in power to practice dictatorship. Communism owns its subjects even if it means death to 10 million of individuals in search of the better future. It has the disadvantage of destroying the economy, terrorizing and enslaving people, making them disappear, not fitting in the elite society. Communism brings the sad demise of personal freedom, individuality, and ingenuity and kills those who stand out from the statist mentality. Diversity is the key reason, which renders communism unsuitable for the role as the best or core economic system for most modern economy. Socialism sits between capitalism and communism. It can be defined as the mode of ownership of key industries guided by the benefit/good of the people. It should not be confused with a welfare city although both work out together. It is hard to define socialism as socialists themselves argue how far it should extend. It hampers liberties and freedoms while still promoting many states producing over dependence on others. Mental entitlement is created under communism and tyranny, leading to snatching of money from the genuine earners and therefore, disabling charity. There is aan outstanding humor that if one mixes socialism and capitalism, Britain emerges. They believe that they are capitalists, but with nagging feelings that they cannot do their best for the poorest as it seem like a civilized manner. Excessive social security leads to laziness, making it hard to create a balancing act for those who cannot work. Unlike socialism that promises everything and gives little, capitalism does not promise anything, but it gives the opportunities to earn the desired values. Capitalism is considered as the most appropriate foundation of any large and diverse nation. It is accompanied diversity and open competition. All this depends on the freedom of expression with proper education and free access. Capitalism may be supplemented through local basis on communistic support of culture, families, religion, and social organizations. Preparedness for the needy times is incremented also encouraging the local cultures diversity. It forms the most inherent and stable system of the economy (Ebenstein, 102). All the benefits of capitalism are drawn from external competition and diversity. For a capitalistic economy to be considered healthy, it has to provide built-in incentives to all its members with the aim of increasing their participation in the economic system. Buy custom Capitalism, Socialism and Communism essay

Module 2 Child Abuse (CASE) BHE415 Community and Domestic violence Essay

Module 2 Child Abuse (CASE) BHE415 Community and Domestic violence - Essay Example ever, having been the first to listen to the case, I am obligated to instruct and assure Summer’s friend that regardless of whether she decides to persuade Summer into talking about her issues with an authoritative figure, her situation is serious and involves criminal act as the perpetrator is an adult of 19 years. As a recommendation, I would advise Summer’s friend to abstain from sharing the information with anyone else as this may get to the abusive cousin who may retaliate violently towards Summer and/or her friend. Additionally, he may also flee justice if word got to him about his abuse to Summer being exposed. As a stakeholder in the life of Summer for being her teacher, it is my obligation as it is any other person’s to report to authorities the chance of a minor being abused. Regardless if whether Summer has consent about this or not, her age is denies her to have options or to make decisions of he own and this projects the responsibilities of taking care of her to the stakeholders who have access to her. In this case, I am obligated to report the matter to the school manager in order to take note of the any developments that may present themselves in the future. Child protective services or agents should be notified of the developments in order to provide any necessary protection from the perpetrator. Talking to Summer about the abuse by her cousin can be a task to be handled in a rather much professional setting. After inquiring from her the full scale of the issue, Summer can be enrolled for social therapy in order to prevent any future psychological trauma that she may go through in the future. In case her family is aware of the developments and they have neglected her, I can accompany her to the social therapy sessions so that she gets the support that her family have failed to provide According to Prevent Child Abuse New York (2011), adults should provide advocacy to children as the children need people who can represent and speck on their

The brand positioning of an Audi advertisement Essay

The brand positioning of an Audi advertisement - Essay Example This essay will argue that the ad is brilliant in conception, optimal in its audio-visual expression and delivers a powerful message to the audience. The ad runs for a mere 30 seconds but it encompasses layers of meaning and connotations. Using four car keys as the only props, the ad illustrates or interprets the meaning of the logo of Audi. The four inter-locked circles that form a chain is Audi’s logo and it is reminiscent somewhat of the Olympic Games logo. These days, marketers do not look to specify the technical attributes of a car, but instead use attractive captions and images to create a feel-good response from the potential customer. This observation can be extended to the Audi ad, for in its brief time span, it does not address core specifications. Instead it talks about generalized perceptions and popular impressions of Audi and its competitors. What the ad competently achieves is to convert the logo into an emblem. Lexically, a logo is a graphic illustration of a company’s name or brand. It need not stand for a deeper meaning. On the other hand, an emblem is like a talisman. It encompasses or represents a set of values and virtues. In this sense, the ad succeeds in showcasing the logo of the Audi as an emblem. Whenever people come across the logo in the future, these added meanings to it will come to mind for the audience. By associating strong ideas behind the ubiquitous logo of the brand, a strong relationship between visual perception and emotional recall of the symbol is achieved.