Strategy management - culture Essay Example | Topics and Well Written Essays - 1250 words

Strategy centering - farming - Essay pillow slipWhen an administration merges its tangible and intangible resources, it keeps the resource-based posture (RBV), allowing itself to move in the pool of competition (Abt, 2007). Management scholars diorama RBV in a slightly different context. They have signified certain gaps in RBV approach, which needs except critical identification. To verify these gaps in RBV, Google Inc. has been chosen to assess the discrepancies, which is a prominent and successful chore organization in the contemporary period (Henry, 2008).There are many things besides the Resource-based view that brought Google into a success position. Innovation is the first key step that marked its way towards successful performance (Farnham, 2014). Similarly, it is Googles pass away leadership, which had the vision and battle to bring the organization to that successive phase. Above of all, it was Googles mastery of knowledge management (KM) that brought the company i n to such distinction of progression. Not to forget, Googles reliance on innovative strategies to support it both cost and product effective (Barney, 2001).Google kept the Resource-Based view of its resources, but also enhanced its culture of innovation to gain competitive advantage (Burke, 2010). It was something more than just adaptation of RBV concept that brought Google to success. All this indicates that Resource-Based view is not the only thing required for competitive success, but there are other meaning(a) factors that bring competitiveness within organization. RBV approach is basically contributes lesser for competitiveness (Abt, 2007).Through contemporary business perspective, mergers and acquisitions are strategic dimensions for any emerging organization (Phillips & Gully, 2011). According to general perspective of organizations leadership, mergers and acquisitions are sufficient to raise companys horizontal knowledge, which is very important for bringing competitivenes s in long